--- title: B2B growth marketing resources | Mezzanine Growth description: Explore Mezzanine Growth's B2B growth marketing resources, including books, guides and case studies that can help drive growth for your B2B company. --- [Skip to content](https://mezzaninegrowth.com/b2b-growth-marketing-resources#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B growth resources Explore our books, guides and case studies to learn more about driving growth for your B2B company.  Move left Move right All Guides CaseStudies Books ### [![B2B growth engine guide](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images/SURE%20Creative%20images/iStock-926799886%20(2)-1.jpg?width=420&name=iStock-926799886%20(2)-1.jpg) Guide B2B Growth Engine Guide B2B organizations in Canada have used this growth marketing framework to achieve incredible results. Download our B2B growth engine guide and discover a proven framework to drive growth. Read more](https://mezzaninegrowth.com/growth-guide-cm) ### [![2024 Planning Checklist ](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images/SURE%20Creative%20images/iStock-175395419%20(1)-1.jpg?width=420&name=iStock-175395419%20(1)-1.jpg) Guide 2024 Planning Checklist  Are you doing everything you can to drive growth? Packed with practical tips, this checklist is designed to help you get more from your B2B growth marketing programs. Read more](https://mezzaninegrowth.com/growth-checklist-cm) ### [![manufacturing-marketing-guide-cover](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images/Resources%20images/manufacturing-marketing-guide-cover.jpg?width=420&name=manufacturing-marketing-guide-cover.jpg) Guide B2B Manufacturing Marketing Guide Manufacturers have changed how they market their products. Learn about new manufacturing marketing methods that focus on informing and educating prospects. Read more](https://mezzaninegrowth.com/manufacturing-marketing-guide) ### [![5 Lessons For Working With Media Partners](https://mezzaninegrowth.com/hs-fs/hubfs/iStock-1204188116-1.jpg?width=420&name=iStock-1204188116-1.jpg) Guide 5 Lessons for Working with Media Partners Digital lead generation offers far greater reach and cost efficiency than more traditional marketing tactics. Download our whitepaper to learn how to move from trade shows to digital. Download](https://mezzaninegrowth.com/how-manufacturers-are-shifting-lead-generation-from-trade-shows-to-digital-marketing-5-lessons-for-working-with-media-partners-temp-2) ### [![AdobeStock_620247713_Mezz Edit (1)-1-1-1](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images%20and%20Videos/SURE%20Creative%20Images%20and%20Videos/AdobeStock_620247713_Mezz%20Edit%20(1)-1-1-1.jpg?width=420&name=AdobeStock_620247713_Mezz%20Edit%20(1)-1-1-1.jpg) Guide High Performance Manufacturing Marketing Global 500 manufacturer decided to step up their lead generation, and move from traditional sales tactics to an all-in, fully-digital approach. Download](https://mezzaninegrowth.com/how-to-build-a-high-performance-lead-generation-machine-for-a-manufacturing-company-temp-2) ### [![Marketing Matters for Your B2B Company](https://mezzaninegrowth.com/hs-fs/hubfs/AdobeStock_177215168_Mezz%20Edit-1.jpg?width=420&name=AdobeStock_177215168_Mezz%20Edit-1.jpg) Guide Marketing Matters for your B2B Company: How to get Started Marketing is no longer a nice to have — it’s a must have to remain competitive and grow profits. If your B2B company is new on the marketing journey, this guide will help you get started. Download](https://mezzaninegrowth.com/marketing-matters-for-your-b2b-company-how-to-get-started-temp-2) ### [![Setting up for B2B lead generation success](https://mezzaninegrowth.com/hs-fs/hubfs/iStock-832493292.jpg?width=420&name=iStock-832493292.jpg) Guide Setting up for B2B Lead Generation Success: 7 Mistakes to Avoid Learn how to power up your lead generation engine by using marketing to fill up your pipeline. Get the insights you need to do just that by looking at the 7 things NOT to do. Download](https://mezzaninegrowth.com/setting-up-for-b2b-lead-generation-success-7-mistakes-to-avoid-temp-2) ### [![How to market a manufacturing company](https://mezzaninegrowth.com/hs-fs/hubfs/AdobeStock_605620855_Mezz%20Edit-1.jpg?width=420&name=AdobeStock_605620855_Mezz%20Edit-1.jpg) Guide How to Market a Manufacturing Company Marketing has become a strategic competitive advantage for manufacturers. Learn how manufacturers are using marketing and the tools that work best for raising awareness and generating leads. Download](https://mezzaninegrowth.com/how-to-market-a-manufacturing-company-temp-2) ### [![How To Choose The Right Lead Generation Partner](https://mezzaninegrowth.com/hs-fs/hubfs/iStock-1225553594-3-1.jpg?width=420&name=iStock-1225553594-3-1.jpg) Guide How to Choose the Right Lead Generation Partner This guide will help you ask the right questions to assess lead generation providers. Learn 7 topics to cover, how to avoid trick questions and what to expect from lead generation. Download](https://mezzaninegrowth.com/how-to-choose-the-right-lead-generation-partner-temp-2) ### [![10 Tactics B2B Marketers Should Steal From B2C](https://mezzaninegrowth.com/hs-fs/hubfs/10%20Tatics.jpg?width=420&name=10%20Tatics.jpg) Guide 10 Tactics B2B Marketers should Steal from B2C B2B marketing might be different than Consumer marketing, but that doesn't mean you can't steal some ideas. Use these B2C tactics to build your brand, connect with customers and maximize sales. Download](https://mezzaninegrowth.com/10-tactics-b2b-marketers-should-steal-from-b2c-temp-2) ### [![BuildingPoint Canada](https://mezzaninegrowth.com/hs-fs/hubfs/AdobeStock_605620855_Mezz%20Edit-1.jpg?width=420&name=AdobeStock_605620855_Mezz%20Edit-1.jpg) Case Study BuildingPoint Canada BuildingPoint Canada took their marketing and lead generation fully digital, going from trade shows and print brochures to a complete digital strategy that increased their leads tenfold. Read more](https://mezzaninegrowth.com/b2b-case-studies/buildingpoint-canada-case-study/) ### [![Corporate investors](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images%20and%20Videos/SURE%20Creative%20Images%20and%20Videos/Corporate%20investors.jpg?width=420&name=Corporate%20investors.jpg) Case Study ThinkOn ThinkOn grew sales by 109% in a year through better positioning and generated more leads in a quarter than in the previous year through better campaigns for it target market. Read more](https://mezzaninegrowth.com/b2b-case-studies/think-on-case-study/) ### [![WhiteSpace CIS](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images%20and%20Videos/SURE%20Creative%20Images%20and%20Videos/iStock-1179712451-1.jpg?width=420&name=iStock-1179712451-1.jpg) Case Study WhiteSpace CIS Whitespace, which offers manufactured equipment and hardware for data-centres, achieved 135% growth in leads based on a smart campaign targeted at niche buyers. Read more](https://mezzaninegrowth.com/b2b-case-studies/whitespace-cis/) ### [![The Radical Sales Shift](https://mezzaninegrowth.com/hs-fs/hubfs/Untitled%20design%20-%202023-05-26T115815.296.png?width=420&name=Untitled%20design%20-%202023-05-26T115815.296.png) Book The Radical Sales Shift The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits. Purchase the book](https://www.amazon.ca/dp/1770845488) ### [![walking-on-the-moon](https://mezzaninegrowth.com/hs-fs/hubfs/2023%20Website%20Images/Resources%20images/walking-on-the-moon.png?width=420&name=walking-on-the-moon.png) Book Walking on the Moon Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics. Purchase the book](https://www.amazon.ca/dp/1775135608) ### [![market-smart-book](https://mezzaninegrowth.com/hs-fs/hubfs/market-smart-book.jpg?width=420&name=market-smart-book.jpg) Book Market Smart A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory. Purchase the book](https://www.amazon.ca/Market-Smart-Customers-Increase-Marketing/dp/1477227784/ref=sr_1_1?s=books&ie=UTF8&qid=1519747937&sr=1-1&keywords=market+smart+lisa+shepherd) ## Ready to get started? Get in touch and tell us about your growth goals and needs. [Learn more](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. All rights reserved | [Privacy policy](https://mezzaninegrowth.com/privacy-policy-mezzanine-canada-and-us-marketing-experts) | [Site map](https://mezzaninegrowth.com/site-map-mezzanine-canada-and-us-marketing-experts)