--- title: 3 Great Web Diagnostic Tools description: Having the ability to monitor and measure the effectiveness of your site is extremely important. image: https://mezzaninegrowth.com/hs-fs/file-2769776918-jpg/blog-files/istock_000017182388xsmall.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/3-great-web-diagnostic-tools-sylvia-franklin#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) # 3 Great Web Diagnostic Tools [![3 Great Web Diagnostic Tools](https://mezzaninegrowth.com/hs-fs/file-2769776918-jpg/blog-files/istock_000017182388xsmall.jpg?width=200&height=138&name=istock_000017182388xsmall.jpg "Website under construction")](https://mezzaninegrowth.com/hs-fs/file-2769776918-jpg/blog-files/istock_000017182388xsmall.jpg)Your prospects' first impression of your company or product/service is most likely dependent on your website. Although piquing their interest is imperative, it is only half the battle. You also need to keep them on the site and engaged each step of the way. Consequently, having the ability to monitor and measure the effectiveness of your site, such that you have the intelligence knowledge needed to continuously improve and evolve it, is extremely important. In our [outsourced marketing](http://themezzaninegroup.com/marketing-services/outsourced-marketing) division, we typically recommend that B2B companies first focus on getting the site up to date with relevant information, make obvious improvements to the navigation, include social media tools wherever possible, and focus on the keywords that will drive traffic to the site. While we do spend a considerable amount of time analyzing the best possible solutions for the site before launching, there is still tweaking that needs to be made once we go live. So we roll up our sleeves and begin to monitor where and how visitors are utilizing the website, then we can maximize how they funnel through the information with the goal to convert as many as possible into leads. Here are some great tools available to help you analyze your traffic and make clever adjustments. - Google Analytics: [google.com/analytics](http://www.google.com/analytics/) - Free - Crazy Egg [(crazyegg.com)](http://www.crazyegg.com/) – $9-$99/month - gShift ([gShift Labs](http://www.gshiftlabs.com/product/pricing-set-up-tiers/)) $99-$2400/month ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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