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Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and...
Posts by Lisa Shepherd:
In today’s modern era where information is expected to be readily available, it’s more important...
You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a...
Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding...
![[7057] MGK_MoonBook_Blog launch 2_v1-4](https://mezzaninegrowth.com/hs-fs/hubfs/social-suggested-images/%5B7057%5D%20MGK_MoonBook_Blog%20launch%202_v1-4.jpg?width=700&height=400&name=%5B7057%5D%20MGK_MoonBook_Blog%20launch%202_v1-4.jpg)
How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant...
There is an ongoing debate in the business world over the relevance of business cards in today’s...
What is a marketing audit? A marketing audit is a structured review of all marketing strategies,...
![[7057] MGK_MoonBook_Blog launch 2_v1-3](https://mezzaninegrowth.com/hs-fs/hubfs/social-suggested-images/%5B7057%5D%20MGK_MoonBook_Blog%20launch%202_v1-3.jpg?width=700&height=400&name=%5B7057%5D%20MGK_MoonBook_Blog%20launch%202_v1-3.jpg)
Before the digital age, a message needed to be heard between five and seven times to be...
If you run any sort of business, someone at some point has broached the subject of measurement...
Marketing anxiety is the feeling of worry and fear that can overtake you during the planning phase...