--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (16) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. [![Website rebuild.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Website%20rebuild.jpg?width=700&height=400&name=Website%20rebuild.jpg)](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Time for a Change? 5 Steps to a Successful Website Redesign](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 14, 2016, 10:23:32 AM Your company’s website is the single biggest vehicle for communicating your brand messaging to the... [Read more](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [![Writer.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Writer.jpg?width=700&height=400&name=Writer.jpg)](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [Choosing the Right Writer for Your Brand](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 7, 2016, 10:04:04 AM Your company might have an accomplished, in-house team capable of tackling almost anything: From... [Read more](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) [![Social Media Marketing.png](https://mezzaninegrowth.com/hs-fs/hubfs/Social%20Media%20Marketing.png?width=700&height=400&name=Social%20Media%20Marketing.png)](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Your Social Media Calendar: What to Post and How Often](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 31, 2016, 10:22:46 AM There are billions of people using social media each and everyday on various platforms. By 2018 a... [Read more](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) [![winner-1575838_1920.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/winner-1575838_1920.jpg?width=700&height=400&name=winner-1575838_1920.jpg)](https://mezzaninegrowth.com/blog/4-lessons-your-competitors-can-teach-you-about-your-strategy) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [4 Lessons Your Competitors Can Teach You About Your Strategy](https://mezzaninegrowth.com/blog/4-lessons-your-competitors-can-teach-you-about-your-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 17, 2016, 9:30:00 AM Who thinks to check out their competitor’s marketing tactics as they’re building their own? We do!... [Read more](https://mezzaninegrowth.com/blog/4-lessons-your-competitors-can-teach-you-about-your-strategy) [![5 ways marketing helps grow your business](https://mezzaninegrowth.com/hs-fs/hubfs/5%20ways%20marketing%20helps%20grow%20your%20business.jpg?width=700&height=400&name=5%20ways%20marketing%20helps%20grow%20your%20business.jpg)](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [5 Ways Marketing Impacts The Growth Of Your Business](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 11, 2016, 11:20:21 AM If you run a business-to-business (B2B) company or are responsible for sales in one, chances are... [Read more](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) [![B2B_and_B2C.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/B2B_and_B2C.jpg?width=700&height=400&name=B2B_and_B2C.jpg)](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [6 Ways B2C Marketing Tactics Are Being Used in B2B Marketing](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 3, 2016, 10:28:38 AM B2B marketeering is sometimes considered less exciting than marketing to consumers. But it doesn’t... [Read more](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) [![Dilbert.png](https://mezzaninegrowth.com/hs-fs/hubfs/Dilbert.png?width=700&height=400&name=Dilbert.png)](https://mezzaninegrowth.com/blog/is-your-merketer-brain-dead) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [Is your marketer brain dead?](https://mezzaninegrowth.com/blog/is-your-merketer-brain-dead) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 19, 2016, 10:12:42 AM When I saw this comic, I gasped. I sent it to my colleague, and we both gasped some more. We... [Read more](https://mezzaninegrowth.com/blog/is-your-merketer-brain-dead) [![Working_with_CIO_blog.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Working_with_CIO_blog.jpg?width=700&height=400&name=Working_with_CIO_blog.jpg)](https://mezzaninegrowth.com/blog/5-ways-to-strategically-partner-with-your-cio) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 2 min read. ## [5 Ways to Strategically Partner with Your CIO](https://mezzaninegrowth.com/blog/5-ways-to-strategically-partner-with-your-cio) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 29, 2016, 10:23:20 AM An executive leadership team is only as strong as the relationships between its team members. When... [Read more](https://mezzaninegrowth.com/blog/5-ways-to-strategically-partner-with-your-cio) [![Email_Marketing.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Email_Marketing.jpg?width=700&height=400&name=Email_Marketing.jpg)](https://mezzaninegrowth.com/blog/is-email-marketing-still-important) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Email Marketing](https://mezzaninegrowth.com/blog/topic/email-marketing) 2 min read. ## [Is Email Marketing Still Important?](https://mezzaninegrowth.com/blog/is-email-marketing-still-important) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 15, 2016, 9:36:36 AM Top reasons why email marketing is still an effective form of communication for businesses of all... [Read more](https://mezzaninegrowth.com/blog/is-email-marketing-still-important) [![Marketing Is a Marathon: 4 Stages of Marketing to Get Results](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Marketing_Marathon.jpg?width=700&height=400&name=Marketing_Marathon.jpg)](https://mezzaninegrowth.com/blog/marketing-marathon-the-4-stages-of-year-one-marketing-that-guarantees-results) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 3 min read. ## [Marketing Is a Marathon: 4 Stages of Marketing to Get Results](https://mezzaninegrowth.com/blog/marketing-marathon-the-4-stages-of-year-one-marketing-that-guarantees-results) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 11, 2016, 11:03:38 AM With the 2016 summer Olympic Games underway in Rio, we thought it was a great time to drive home... 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