--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (28) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 1 min read. ## [Mezzanine's new office!](https://mezzaninegrowth.com/blog/our-new-office) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 3, 2013, 11:40:05 AM \[gallery ids="4239,4237,4238"\] [Read more](https://mezzaninegrowth.com/blog/our-new-office) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [Google+ as a B2B platform: why aren’t you using it?](https://mezzaninegrowth.com/blog/google-as-a-b2b-business-platform-why-arent-you-using-it-vanessa-hutchinson) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 29, 2013, 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... [Read more](https://mezzaninegrowth.com/blog/google-as-a-b2b-business-platform-why-arent-you-using-it-vanessa-hutchinson) [![](https://mezzaninegrowth.com/hs-fs/file-2769779573-jpeg/blog-files/marketing-tools-300x248.jpeg?width=700&height=400&name=marketing-tools-300x248.jpeg)](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [5 inexpensive and very effective B2B marketing tools](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 27, 2013, 7:49:05 AM Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why... [Read more](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) [![](https://mezzaninegrowth.com/hs-fs/file-2769779408-jpg/blog-files/cool-story-bro-300x300.jpg?width=700&height=400&name=cool-story-bro-300x300.jpg)](https://mezzaninegrowth.com/blog/is-your-b2b-story-sharable-or-is-it-doa-christine-sheppard) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 1 min read. ## [Is your B2B story sharable, or is it DOA? - Christine Sheppard](https://mezzaninegrowth.com/blog/is-your-b2b-story-sharable-or-is-it-doa-christine-sheppard) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 20, 2013, 6:54:26 AM Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the... [Read more](https://mezzaninegrowth.com/blog/is-your-b2b-story-sharable-or-is-it-doa-christine-sheppard) [![](https://mezzaninegrowth.com/hs-fs/file-2769779368-jpg/blog-files/product-word-cloud.jpg?width=700&height=400&name=product-word-cloud.jpg)](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Does it Take a Village to Launch a Product?](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 11, 2013, 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... [Read more](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour) 3 min read. ## [The Customer Experience – What You Don’t Know Can Hurt You](https://mezzaninegrowth.com/blog/the-customer-experience-what-you-dont-know-can-hurt-you) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 24, 2013, 9:02:02 AM The competitive challenge for business owners today has never been greater. Competitors match... [Read more](https://mezzaninegrowth.com/blog/the-customer-experience-what-you-dont-know-can-hurt-you) [![Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/hs-fs/file-2769779198-jpg/blog-files/sm-picture-252x300.jpg?width=700&height=400&name=sm-picture-252x300.jpg)](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 2 min read. ## [Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 8, 2013, 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... [Read more](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [![](https://mezzaninegrowth.com/hs-fs/file-2769779028-jpg/blog-files/20130418_104536.jpg?width=700&height=400&name=20130418_104536.jpg)](https://mezzaninegrowth.com/blog/5-ways-to-get-value-from-tradeshows-elmira-abushayeva) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [5 Ways to Get Value From Trade Shows](https://mezzaninegrowth.com/blog/5-ways-to-get-value-from-tradeshows-elmira-abushayeva) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 23, 2013, 7:20:29 AM Many B2B companies rely on trade shows in their marketing strategy for lead generation and... [Read more](https://mezzaninegrowth.com/blog/5-ways-to-get-value-from-tradeshows-elmira-abushayeva) [![](https://mezzaninegrowth.com/hs-fs/file-2769778988-png/blog-files/comp-2.png?width=700&height=400&name=comp-2.png)](https://mezzaninegrowth.com/blog/8-steps-to-an-effective-email-marketing-campaign-karen-hazan) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Email Marketing](https://mezzaninegrowth.com/blog/topic/email-marketing) 2 min read. ## [8 Steps to an Effective Email Marketing Campaign](https://mezzaninegrowth.com/blog/8-steps-to-an-effective-email-marketing-campaign-karen-hazan) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 18, 2013, 7:48:09 AM For many SMBs, marketing budgets are limited so marketing directors need to be creative and really... [Read more](https://mezzaninegrowth.com/blog/8-steps-to-an-effective-email-marketing-campaign-karen-hazan) [![How Can Buyer Personas Help Generate More Leads](https://mezzaninegrowth.com/hs-fs/hubfs/How%20Can%20Buyer%20Personas%20Help%20Generate%20More%20Leads.png?width=700&height=400&name=How%20Can%20Buyer%20Personas%20Help%20Generate%20More%20Leads.png)](https://mezzaninegrowth.com/blog/buyer-personas-helping-generate-more-leads-stephen-smaluck) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour) 1 min read. ## [How Can Buyer Personas Help Generate More Leads?](https://mezzaninegrowth.com/blog/buyer-personas-helping-generate-more-leads-stephen-smaluck) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 2, 2013, 7:15:17 AM Has it ever taken you months to chase down the buyer you needed to complete the sale? Did you sit... 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