Posts by Lisa Shepherd:

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.

Are you helping or hindering your digital presence with your use of social media? So many companies...

1 min read.

Mezzanine's new office!

Lisa Shepherd

Sep 3, 2013 11:40:05 AM

[gallery ids="4239,4237,4238"]

Google+ has introduced exciting functionality that any B2B business could profit from – so why is...

Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why...

Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the...

Not too long ago the practice of product launch was not even recognized. Many companies simply...

The competitive challenge for business owners today has never been greater. Competitors match...

Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created...

Many B2B companies rely on trade shows in their marketing strategy for lead generation and...

For many SMBs, marketing budgets are limited so marketing directors need to be creative and really...