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Buyerology is defined as the decision journey that the buyer embarks on. If marketing was to only...
Posts by Lisa Shepherd:
People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it...
The growth of online analytic tools like Google Analytics has drastically changed how executives...
What the heck do a book and movie about Major League Baseball have to do with B2B marketing? Quite...
Trade shows, trade shows, trade shows... this will likely elicit a varying response depending on...
Every product has its story. In a digitally saturated environment, it’s easy to pass over the...
Everyone usually makes a New Year’s resolution…and quickly breaks it. However, this year, if...
Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
This is my second post in the series on The Importance of Brand Development for B2B Companies. In...