--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (3) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. [![](https://mezzaninegrowth.com/hs-fs/hubfs/How-Many-Touches.jpg?width=700&height=400&name=How-Many-Touches.jpg)](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 25, 2020, 8:30:00 AM Everybody is dealing with information overload these days. The average person in North America gets... [Read more](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) [![Why your marketing isn't working](https://mezzaninegrowth.com/hs-fs/hubfs/Why%20isnt%20my%20marketing%20working%206%20reasons.jpg?width=700&height=400&name=Why%20isnt%20my%20marketing%20working%206%20reasons.jpg)](https://mezzaninegrowth.com/blog/6-reasons-your-marketing-isnt-working) [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [How Come My Marketing Isn't Working? 6  Reasons You Might Not Realize.](https://mezzaninegrowth.com/blog/6-reasons-your-marketing-isnt-working) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 18, 2020, 9:45:00 AM You know that expression 'Can't see the forest for the trees'? Sometimes you can work so hard on... [Read more](https://mezzaninegrowth.com/blog/6-reasons-your-marketing-isnt-working) [![Mezzanine named top Canadian digital marketing firm ](https://mezzaninegrowth.com/hs-fs/hubfs/Mezzanine%20Named%20Top%20Canadian%20Digital%20Marketing%20Firm%20By%20Clutch.png?width=700&height=400&name=Mezzanine%20Named%20Top%20Canadian%20Digital%20Marketing%20Firm%20By%20Clutch.png)](https://mezzaninegrowth.com/blog/the-mezzanine-group-named-top-canadian-digital-marketing-firm-by-clutch) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing) 1 min read. ## [Mezzanine Named a Top Canadian Digital Marketing Firm by Clutch](https://mezzaninegrowth.com/blog/the-mezzanine-group-named-top-canadian-digital-marketing-firm-by-clutch) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 4, 2020, 10:00:00 AM Here at The Mezzanine Group, we know it can be hard to achieve long-term growth objectives while... [Read more](https://mezzaninegrowth.com/blog/the-mezzanine-group-named-top-canadian-digital-marketing-firm-by-clutch) [![7 ways to make a bigger splash with content](https://mezzaninegrowth.com/hs-fs/hubfs/7%20Ways%20To%20Make%20A%20Bigger%20Splash%20With%20Your%20B2B%20Marketing%20Content-2.jpg?width=700&height=400&name=7%20Ways%20To%20Make%20A%20Bigger%20Splash%20With%20Your%20B2B%20Marketing%20Content-2.jpg)](https://mezzaninegrowth.com/blog/7-ways-bigger-splash-marketing-content) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 4 min read. ## [7 Ways To Make A Bigger Splash With Your Marketing Content](https://mezzaninegrowth.com/blog/7-ways-bigger-splash-marketing-content) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 28, 2020, 10:00:00 AM The heart of good marketing in business-to-business (B2B) companies is content. Content comes in... [Read more](https://mezzaninegrowth.com/blog/7-ways-bigger-splash-marketing-content) [![How much should you spend on lead generation](https://mezzaninegrowth.com/hs-fs/hubfs/How%20much%20should%20you%20spend%20on%20lead%20generation-1.jpg?width=700&height=400&name=How%20much%20should%20you%20spend%20on%20lead%20generation-1.jpg)](https://mezzaninegrowth.com/blog/the-just-right-lead-generation-budget) [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 4 min read. ## [How Much Should You Spend On Lead Generation?](https://mezzaninegrowth.com/blog/the-just-right-lead-generation-budget) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 26, 2019, 8:00:00 AM One of the questions that executives often ask is "How much should we spend on lead generation?" ... [Read more](https://mezzaninegrowth.com/blog/the-just-right-lead-generation-budget) [![Lead generation pro tips](https://mezzaninegrowth.com/hs-fs/hubfs/Lead%20Gen%20Pro%20Tips-1.jpg?width=700&height=400&name=Lead%20Gen%20Pro%20Tips-1.jpg)](https://mezzaninegrowth.com/blog/lead-generation-pro-tips-the-4-stages-of-b2b-lead-generation-from-experience-in-the-real-world) [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 4 min read. ## [Lead Gen Pro Tips: How To Reach For The Right Target At The Right Time](https://mezzaninegrowth.com/blog/lead-generation-pro-tips-the-4-stages-of-b2b-lead-generation-from-experience-in-the-real-world) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 12, 2019, 8:00:00 AM Business leaders all want their lead generation to be successful. And they want lead generation to... [Read more](https://mezzaninegrowth.com/blog/lead-generation-pro-tips-the-4-stages-of-b2b-lead-generation-from-experience-in-the-real-world) [![Marketing a manufacturer](https://mezzaninegrowth.com/hs-fs/hubfs/Marketing%20a%20manufacturer.jpg?width=700&height=400&name=Marketing%20a%20manufacturer.jpg)](https://mezzaninegrowth.com/blog/3-lead-generation-essentials-for-manufacturers) [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 2 min read. ## [3 Lead Generation Essentials For Manufacturers](https://mezzaninegrowth.com/blog/3-lead-generation-essentials-for-manufacturers) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 24, 2019, 8:17:55 AM Manufacturing companies aren’t generally known for being lead generation powerhouses. More often... [Read more](https://mezzaninegrowth.com/blog/3-lead-generation-essentials-for-manufacturers) [![7 Steps to Creating a Blog That Generates Leads](https://mezzaninegrowth.com/hs-fs/hubfs/8%20Steps%20To%20Creating%20a%20B2B%20Blog%20That%20Works%20.jpg?width=700&height=400&name=8%20Steps%20To%20Creating%20a%20B2B%20Blog%20That%20Works%20.jpg)](https://mezzaninegrowth.com/blog/7-steps-to-creating-a-blog-that-generates-leads-for-your-business-0) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 4 min read. ## [7 Steps to Creating a Blog That Generates Leads](https://mezzaninegrowth.com/blog/7-steps-to-creating-a-blog-that-generates-leads-for-your-business-0) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 17, 2019, 7:41:37 AM You’ve tried everything. You’ve stared blankly at your computer screen, fingers poised over the... [Read more](https://mezzaninegrowth.com/blog/7-steps-to-creating-a-blog-that-generates-leads-for-your-business-0) [![audience-828584_1920](https://mezzaninegrowth.com/hs-fs/hubfs/audience-828584_1920.jpg?width=700&height=400&name=audience-828584_1920.jpg)](https://mezzaninegrowth.com/blog/generating-leads-through-event-marketing-0) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 2 min read. ## [Generating Leads Through Event Marketing](https://mezzaninegrowth.com/blog/generating-leads-through-event-marketing-0) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 3, 2019, 8:00:00 AM It's getting harder and more expensive to generate leads through events. What used to be a... [Read more](https://mezzaninegrowth.com/blog/generating-leads-through-event-marketing-0) [![Picture1](https://mezzaninegrowth.com/hs-fs/hubfs/Picture1.png?width=700&height=400&name=Picture1.png)](https://mezzaninegrowth.com/blog/3-reasons-why-b2b-companies-are-adopting-marketing-automation) [Marketing Automation](https://mezzaninegrowth.com/blog/topic/marketing-automation) 3 min read. ## [3 Reasons Why B2B Companies Are Adopting Marketing Automation](https://mezzaninegrowth.com/blog/3-reasons-why-b2b-companies-are-adopting-marketing-automation) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 27, 2019, 8:00:00 AM On average 51% of companies are currently using marketing automation and more than half of B2B... 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