--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (30) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [The Fine Line Between Sales and Marketing in the B2B World](https://mezzaninegrowth.com/blog/the-fine-line-between-sales-and-marketing-in-the-b2b-world) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 28, 2012, 2:30:04 AM Again and again in the B2B marketing world, I am faced with the challenges derived from the... [Read more](https://mezzaninegrowth.com/blog/the-fine-line-between-sales-and-marketing-in-the-b2b-world) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [New Video Marketing Content in 10 Minutes or Less](https://mezzaninegrowth.com/blog/new-video-marketing-content-in-10-minutes-or-less) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 21, 2012, 2:30:42 AM Screen capture software is a great way to create new video B2B marketing content in just a few... [Read more](https://mezzaninegrowth.com/blog/new-video-marketing-content-in-10-minutes-or-less) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [When Less Means More in B2B Trade Shows](https://mezzaninegrowth.com/blog/when-less-means-more-in-b2b-tradeshows) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 24, 2012, 2:30:40 AM Recently the CEO of one of our clients was approached by a company that runs B2B trade shows for... [Read more](https://mezzaninegrowth.com/blog/when-less-means-more-in-b2b-tradeshows) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 1 min read. ## [Can LinkedIn help your B2B Marketing?](https://mezzaninegrowth.com/blog/can-linkedin-help-your-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 19, 2012, 2:30:31 AM Among the 2012 B2B marketing trends, LinkedIn is definitely “in fashion”. Thousands of companies... [Read more](https://mezzaninegrowth.com/blog/can-linkedin-help-your-b2b-marketing) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [B2B Companies and Relationship Marketing](https://mezzaninegrowth.com/blog/b2b-companies-and-relationship-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 10, 2012, 2:30:42 AM I recently had a conversation with a friend who is in B2B and I mentioned the phrase ‘relationship... [Read more](https://mezzaninegrowth.com/blog/b2b-companies-and-relationship-marketing) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [What do you know about your website?](https://mezzaninegrowth.com/blog/what-do-you-know-about-your-website) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 29, 2011, 2:30:35 AM Part #1: Test your Mark-up Language Quality [Read more](https://mezzaninegrowth.com/blog/what-do-you-know-about-your-website) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [5 Tips to Consider when Developing a Name for New Products](https://mezzaninegrowth.com/blog/5-tips-to-consider-when-developing-a-name-for-new-products) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 16, 2011, 2:30:50 AM Coming up with a new name for one of your products can be a long and laborious task. But it is... [Read more](https://mezzaninegrowth.com/blog/5-tips-to-consider-when-developing-a-name-for-new-products) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [The Most Popular Lead Generation Tools](https://mezzaninegrowth.com/blog/the-most-popular-lead-generation-tools) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 14, 2011, 2:30:00 AM Lead generation is a critical part of a business-to-business (B2B) marketing strategy. How do you... [Read more](https://mezzaninegrowth.com/blog/the-most-popular-lead-generation-tools) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [Will SharePoint Have an Impact on our Marketing World? - Part 2](https://mezzaninegrowth.com/blog/will-sharepoint-have-an-impact-on-our-marketing-world-part-2) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 2, 2011, 2:30:54 AM As a b2b marketing professional you always act as a liaison between multiple departments. You... [Read more](https://mezzaninegrowth.com/blog/will-sharepoint-have-an-impact-on-our-marketing-world-part-2) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 1 min read. ## [Knowing Your Company’s Strategy](https://mezzaninegrowth.com/blog/knowing-your-companys-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 21, 2011, 2:30:56 AM When we begin working on a marketing plan for a new client we often spend countless hours learning... 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