Posts by Lisa Shepherd:

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.

Marketing Tactics

2 min read.

Tradeshow Tips

Lisa Shepherd

Oct 25, 2011 5:37:06 AM

Getting prepared for a tradeshow can certainly be a daunting task. There is so much to remember and...

B2B Marketing

1 min read.

Lisa Shepherd

Sep 21, 2011 5:54:15 AM

For as long as I can remember I have started off the day by creating either a mental or written...

When a company is working on a new marketing piece, be it a website, pamphlet or newsletter,...

Microsoft SharePoint is a new “buzz word” in a corporate world. It is collaborative software that...

Marketing Consulting

1 min read.

Lisa Shepherd

Jul 6, 2011 5:43:55 AM

I recently started reading the book Enchantment by Guy Kawasaki (former Apple Executive). If you...

Short attention span – KISS (Keep it simple stupid) principle becomes more important as customers...

B2B Marketing

1 min read.

Lisa Shepherd

Jun 16, 2011 5:00:02 AM

In managing the financial needs of your business do you assign the work to a few different...

You might have a good understanding of your competition, especially if you have been in your...

Yay! Spring has finally arrived and it is a great time to clean off the cob webs from your...