--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (31) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [Tradeshow Tips](https://mezzaninegrowth.com/blog/tradeshow-tips) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 25, 2011, 5:37:06 AM Getting prepared for a tradeshow can certainly be a daunting task. There is so much to remember and... [Read more](https://mezzaninegrowth.com/blog/tradeshow-tips) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [Checklists](https://mezzaninegrowth.com/blog/checklists) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 21, 2011, 5:54:15 AM For as long as I can remember I have started off the day by creating either a mental or written... [Read more](https://mezzaninegrowth.com/blog/checklists) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [Finding the right words](https://mezzaninegrowth.com/blog/finding-the-right-words) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 1, 2011, 5:24:54 AM When a company is working on a new marketing piece, be it a website, pamphlet or newsletter,... [Read more](https://mezzaninegrowth.com/blog/finding-the-right-words) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [Will SharePoint have an impact on our marketing world? Part 1](https://mezzaninegrowth.com/blog/sharepoint-impact-marketing-world) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 12, 2011, 5:08:38 AM Microsoft SharePoint is a new “buzz word” in a corporate world. It is collaborative software that... [Read more](https://mezzaninegrowth.com/blog/sharepoint-impact-marketing-world) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting) 1 min read. ## [Enchantment](https://mezzaninegrowth.com/blog/enchantment) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 6, 2011, 5:43:55 AM I recently started reading the book Enchantment by Guy Kawasaki (former Apple Executive). If you... [Read more](https://mezzaninegrowth.com/blog/enchantment) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 1 min read. ## [Things to keep in mind when going on-line](https://mezzaninegrowth.com/blog/mind-on-line) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 21, 2011, 6:30:17 AM Short attention span – KISS (Keep it simple stupid) principle becomes more important as customers... [Read more](https://mezzaninegrowth.com/blog/mind-on-line) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [One Neck to Wring](https://mezzaninegrowth.com/blog/one-neck-to-wring) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 16, 2011, 5:00:02 AM In managing the financial needs of your business do you assign the work to a few different... [Read more](https://mezzaninegrowth.com/blog/one-neck-to-wring) [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 1 min read. ## [Ways to Acquire Competitive Intelligence](https://mezzaninegrowth.com/blog/ways-acquire-competitive-intelligence) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 13, 2011, 4:52:23 AM You might have a good understanding of your competition, especially if you have been in your... [Read more](https://mezzaninegrowth.com/blog/ways-acquire-competitive-intelligence) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [Brand Considerations](https://mezzaninegrowth.com/blog/brand-considerations) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 8, 2011, 4:40:39 AM [Read more](https://mezzaninegrowth.com/blog/brand-considerations) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 1 min read. ## [Marketing Spring Cleaning](https://mezzaninegrowth.com/blog/marketing-spring-cleaning) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 1, 2011, 4:45:07 AM Yay! Spring has finally arrived and it is a great time to clean off the cob webs from your... 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