--- title: B2B Growth Blog | Mezzanine Growth | Lisa Shepherd (5) description: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts ![Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) # Posts by Lisa Shepherd: Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary. [![Killer product launch strategy](https://mezzaninegrowth.com/hs-fs/hubfs/Killer%20product%20launch%20strategy.jpeg?width=700&height=400&name=Killer%20product%20launch%20strategy.jpeg)](https://mezzaninegrowth.com/blog/product-launch) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [Three Simple Steps To A Killer Product Launch Plan](https://mezzaninegrowth.com/blog/product-launch) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 24, 2019, 8:00:00 AM If your company has an ambitious marketing plan for the year, which includes the launch of new... [Read more](https://mezzaninegrowth.com/blog/product-launch) [![Measuring marketing ROI](https://mezzaninegrowth.com/hs-fs/hubfs/Measuring%20marketing%20ROI.jpeg?width=700&height=400&name=Measuring%20marketing%20ROI.jpeg)](https://mezzaninegrowth.com/blog/calculate-marketing-roi) [Marketing ROI](https://mezzaninegrowth.com/blog/topic/marketing-roi) 3 min read. ## [How Do You Calculate Marketing ROI?](https://mezzaninegrowth.com/blog/calculate-marketing-roi) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 17, 2019, 8:00:00 AM Every year we interview up to 100 marketers for roles with Mezzanine - from account directors to... [Read more](https://mezzaninegrowth.com/blog/calculate-marketing-roi) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Marketing_comany.jpg?width=700&height=400&name=Marketing_comany.jpg)](https://mezzaninegrowth.com/blog/marketing-consultants-rule-of-five) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [A Marketing Consultant's Cardinal Rule Of Five: How To Be Remembered](https://mezzaninegrowth.com/blog/marketing-consultants-rule-of-five) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 4, 2019, 8:00:00 AM Most experienced marketing consultants and marketers know that one of the most important things... [Read more](https://mezzaninegrowth.com/blog/marketing-consultants-rule-of-five) [![5 Factors To Ensure A Successful CRM Implementation SM](https://mezzaninegrowth.com/hs-fs/hubfs/5%20Factors%20To%20Ensure%20A%20Successful%20CRM%20Implementation%20SM.png?width=700&height=400&name=5%20Factors%20To%20Ensure%20A%20Successful%20CRM%20Implementation%20SM.png)](https://mezzaninegrowth.com/blog/5-factors-to-ensure-a-successful-crm-implementation) [Marketing Automation](https://mezzaninegrowth.com/blog/topic/marketing-automation) 4 min read. ## [5 Factors To Ensure A Successful CRM Implementation](https://mezzaninegrowth.com/blog/5-factors-to-ensure-a-successful-crm-implementation) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 2, 2019, 8:00:00 AM CRM software is now the biggest software market in the world and the growth isn’t slowing down. In... [Read more](https://mezzaninegrowth.com/blog/5-factors-to-ensure-a-successful-crm-implementation) [![outsourced marketing](https://mezzaninegrowth.com/hs-fs/hubfs/helping.jpg?width=700&height=400&name=helping.jpg)](https://mezzaninegrowth.com/blog/four-major-marketing-problems-an-outsourced-marketing-agency-can-solve) 3 min read. ## [Four Sales Problems That A Marketing Agency Can Solve](https://mezzaninegrowth.com/blog/four-major-marketing-problems-an-outsourced-marketing-agency-can-solve) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 26, 2019, 9:00:00 AM Sales and marketing leaders have it tough these days. Constantly juggling new priorities, the need... [Read more](https://mezzaninegrowth.com/blog/four-major-marketing-problems-an-outsourced-marketing-agency-can-solve) [![How to do B2B tradeshows right ](https://mezzaninegrowth.com/hs-fs/hubfs/Get%20more%20love%20from%20tradeshows.jpg?width=700&height=400&name=Get%20more%20love%20from%20tradeshows.jpg)](https://mezzaninegrowth.com/blog/7-steps-to-get-more-love-from-tradeshows) [Tradeshows](https://mezzaninegrowth.com/blog/topic/tradeshows) 6 min read. ## [7 Steps To Get More Love From Your Tradeshow Investments](https://mezzaninegrowth.com/blog/7-steps-to-get-more-love-from-tradeshows) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 19, 2019, 8:15:00 AM Exhibiting at tradeshows is expensive and complicated. You need a booth. You need something... [Read more](https://mezzaninegrowth.com/blog/7-steps-to-get-more-love-from-tradeshows) [![B2B Marketers - Invisibility](https://mezzaninegrowth.com/hs-fs/hubfs/chairs-1838776_1920.jpg?width=700&height=400&name=chairs-1838776_1920.jpg)](https://mezzaninegrowth.com/blog/the-invisibility-of-b2b-marketers) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [The Invisibility Of B2B Marketers](https://mezzaninegrowth.com/blog/the-invisibility-of-b2b-marketers) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 11, 2019, 8:00:00 AM For most marketing professionals who practice in the business-to-business (B2B) arena, it can... [Read more](https://mezzaninegrowth.com/blog/the-invisibility-of-b2b-marketers) [![](https://mezzaninegrowth.com/hs-fs/hubfs/TRSS_Cover_Image.png?width=700&height=400&name=TRSS_Cover_Image.png)](https://mezzaninegrowth.com/blog/where-are-all-the-great-b2b-marketers) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [Where Are All The Great B2B Marketers?](https://mezzaninegrowth.com/blog/where-are-all-the-great-b2b-marketers) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 4, 2019, 8:00:00 AM According to Forrester, a million B2B salespeople will lose their jobs by 2020. Their roles will be... [Read more](https://mezzaninegrowth.com/blog/where-are-all-the-great-b2b-marketers) [![Key Differences Between B2B and B2C Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/Key%20Differences%20Between%20B2B%20and%20B2C%20Marketing-1.png?width=700&height=400&name=Key%20Differences%20Between%20B2B%20and%20B2C%20Marketing-1.png)](https://mezzaninegrowth.com/blog/key-differences-b2b-b2c-marketing) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [Key Differences Between B2B And B2C Marketing](https://mezzaninegrowth.com/blog/key-differences-b2b-b2c-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 26, 2019, 8:00:00 AM A few people have asked why Mezzanine Growth specializes in business-to-business (B2B) marketing,... [Read more](https://mezzaninegrowth.com/blog/key-differences-b2b-b2c-marketing) [![B2B Marketers Use CSR](https://mezzaninegrowth.com/hs-fs/hubfs/B2B%20Marketers%20Use%20CSR.jpg?width=700&height=400&name=B2B%20Marketers%20Use%20CSR.jpg)](https://mezzaninegrowth.com/blog/top-3-reasons-that-b2b-marketers-use-corporate-social-responsibility-in-their-marketing-plans) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 3 min read. ## [Top 3 Reasons That B2B Marketers Use Corporate Social Responsibility In Their Marketing Plans](https://mezzaninegrowth.com/blog/top-3-reasons-that-b2b-marketers-use-corporate-social-responsibility-in-their-marketing-plans) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 13, 2019, 8:00:00 AM A lot of B2B marketers wonder if Corporate Social Responsibility (CSR) programs are relevant for... 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