--- title: Generating Buzz For An Innovative Technology Company description: Discover how better communications attracts investors and raises awareness for a micro-cap company. image: https://mezzaninegrowth.com/hubfs/BVT%20case%20study%20article.png --- [Skip to content](https://mezzaninegrowth.com/blog/generating-buzz-for-an-innovative-technology-company#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) # Generating Buzz For An Innovative Technology Company Bee Vectoring Technologies (BVT) is doing something no one has done before: harnessing nature's hardest workers to deliver biological and environmentally-friendly crop protection products directly to farmers’ fields.  ![BVT case study article](https://mezzaninegrowth.com/hs-fs/hubfs/BVT%20case%20study%20article.png?width=710&name=BVT%20case%20study%20article.png) This publicly-traded company had a strong story to tell the investment community: their unique natural precision agriculture system dramatically helps the agriculture industry become more sustainable. BVT is pursuing a large opportunity in the $240B crop protection and fertilizer market. However, the company’s message was bogged down by hard-to-understand technical descriptions, and they lacked the internal resources to consistently get their story out to the market. On October 1, 2019, BVT’s stock was trading at $0.21 in the TSX Venture Exchange (TSXV:BEE), despite having just receive a major federal regulatory win with EPA registration. That's when Mezzanine B2B Growth Agents was engaged to help tell BVT’s story, and bring structure and systems to the corporate communications function.    # The results are clear: Within six months, the stock price had doubled, and awareness and understanding of BVT's unique offering has grown exponentially. ![Screen Shot 2021-01-26 at 3.15.35 PM](https://mezzaninegrowth.com/hs-fs/hubfs/Screen%20Shot%202021-01-26%20at%203.15.35%20PM.png?width=1564&name=Screen%20Shot%202021-01-26%20at%203.15.35%20PM.png) # Let's take a look into some of BVT communications initiatives we lead. ##### Build a story that has global impact and value Updated key messages to tell a clear, compelling story:   ### From technical *(What they had)* BVT has developed and owns patent-pending bee vectoring technology that is designed to harmlessly utilize bumblebees and honeybees as natural delivery mechanisms for a variety of powdered mixtures comprised of organic compounds that inhibit or control common crop diseases, while at the same time enhancing crop vigor and productivity…   ### To compelling *(What we did)* BVT, an agriculture technology company, is a **market disruptor** with a significant **global market opportunity in the $240 billion** crop protection and fertilizer market. BVT has **pioneered a natural precision agriculture system** that replaces chemical pesticides and wasteful plant protection product spray applications by delivering biological pesticide alternatives to crops using commercially grown bees…   # Support the story with clear messaging and imagery Raised the bar on investor webinars and webcasts with a new investor presentation redeveloped with new positioning and messaging, and redesigned to reflect the company’s innovative, modern and sustainable brand. ![WebsiteImage2-1-2](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage2-1-2.png?width=3259&name=WebsiteImage2-1-2.png)   # Amplify the story through multiple channels to raise awareness and engagement - Press Release Strategy - Social Media Engagement - Thought Leadership Blogging - Investor Newsletter - Online Investor Community Engagement ### Press Release Strategy Communicated significant company news on a disciplined, frequent schedule. - 120% increase in press release announcements - 176% increase in website users - 197% increase in website pageviews *(Year over year impact, same period)* ![WebsiteImage3-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage3-1.png?width=2775&name=WebsiteImage3-1.png) ![WebsiteImage4-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage4-1.png?width=3131&name=WebsiteImage4-1.png) ### Social Media Ramped up sharing and engagement with increased meaningful content on BVT's social channels. More than **doubled** engagement - 20% in likes - 23% in followers ![WebsiteImage5-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage5-1.png?width=3038&name=WebsiteImage5-1.png) ### Blog Introduced thought leadership blogs, published on the company website and on ag industry websites, to position the company’s potential value and opportunities in the agriculture industry. ![WebsiteImage6-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage6-1.png?width=3304&name=WebsiteImage6-1.png) ![WebsiteImage7-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage7-1.png?width=2886&name=WebsiteImage7-1.png) ### Newsletter Introduced a regular e-newsletter to the investor subscriber base, increasing opt-in subscribers by 114%, giving them a more human and personal view into the company and keeping them up to date on corporate news. ### ![WebsiteImage8-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage8-1.png?width=2476&name=WebsiteImage8-1.png) ### Online Investor Community Executed podcasts, articles and advertising through Stockhouse, Canada’s largest online investment community. ![WebsiteImage9-1](https://mezzaninegrowth.com/hs-fs/hubfs/WebsiteImage9-1.png?width=2908&name=WebsiteImage9-1.png)   ##### Read the full case study, [here](https://www.mezzaninegrowth.com/site/b2b-lead-generation-case-studies/bvt-case-study).   Does your company need help amplifying its story? Discover what we can do for your business, [get in touch](https://www.mezzaninegrowth.com/site/contact) to learn more.   ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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