--- title: How to Win More Sales with Follow-Ups description: Jack shared his perspective on what you can do to be memorable in your follow-up and why immediate follow-up is so important – prospects are more likely to choose the firm that responded the fastest. image: https://mezzaninegrowth.com/hs-fs/file-2754015514-jpg/blog-files/21.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/how-to-win-more-sales-with-follow-ups-amanda-steeves#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - 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[Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - 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Jack shared his perspective on what you can do to be memorable in your follow-up and why immediate follow-up is so important – prospects are more likely to choose the firm that responded the fastest. Here are 3 tips from Jack: 1. **Email the minute you leave the meeting** – Once you’ve left a meeting with a new prospect, vendor, partner – essentially any new contact – send an immediate follow-up email. If you've met multiple contacts at once, send an individual and personally tailored email to each. The more individualized the better, don't simply plug names into a form message. 2. **Send a personalized card in the mail** – Don’t stop at an email. Take a moment to write and mail a personal card. The note should reinforce the sentiment you want to share and include brand signals – e.g. personalized cards, envelopes, a specific type of pen, stamp, etc. 3. **Keep in touch even if there isn’t an immediate business opportunity** – In sales and marketing (particularly in B2B) a high-touch, personalized approach is most effective. For prospects and past customers, it’s essential to maintain a relationship even if you aren’t actively discussing potential work. This can be as simple as sending a birthday or anniversary card. The key is to make it *personal*, something that prospects or past customer wouldn’t expect you to remember. We live in an increasingly competitive marketplace; the more we can differentiate ourselves the better. In addition to having a [well-defined competitive advantage](http://themezzaninegroup.com/blog/2012/06/5-tips-for-defining-competitive-advantage-amanda-steeves), we should conduct ourselves in a manner that sets us apart. **If you’d like more information on defining your competitive advantage, call us at 416-598-4684 and speak with Lisa Shepherd.** ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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