--- title: Here’s How Spending Time on Your Phone Can Help Close Sales description: It’s no better time to reflect on your business development processes, and remind yourself of best practices when it comes to sales follow-ups. image: https://mezzaninegrowth.com/hs-fs/file-2769781023-jpg/blog-files/letter-writing.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/jackdaly#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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[About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) # Here’s How Spending Time on Your Phone Can Help Close Sales *It’s a new year, and everyone is in the resolution list-making frame of mind. No better time to reflect on your business development processes, and remind ourselves of some best practices when it comes to sales follow-ups.* When we think of motivational speakers, the first visual that comes to mind is usually a slick-suited salesman running around a well-lit stage, arms flailing, encouraging the crowd to experience that transformative moment when their once-mediocre lives will be flung into the world of riches, power and success – courtesy of the revolutionary advice he’s imparting on them for a nominal fee, of course. Now that you have that visual in your mind, please completely clear it. [Jack Daly](http://www.jackdaly.net/) is anything but. As a widely acclaimed sales speaker and entrepreneur, Jack has developed a reputation as an expert in sales and sales management inspiring audiences to take action in customer loyalty and personal motivation. At his seminars, Jack leaves attendees with a number of key takeaways, however the one that particularly stuck with me was the art of follow-up. Jack shares his perspective on what you can do to be memorable in your follow-up and why immediate follow-up is so important – prospects are more likely to choose the firm that responded the fastest. Here are 3 tips from Jack: **1. Email the minute you leave the meeting** – Once you’ve left a meeting with a new prospect, vendor, partner – essentially any new contact – send an immediate follow-up email. If you've met multiple contacts at once, send an individual and personally tailored email to each. The more individualized the better, don't simply plug names into a form message. ![Here’s How Spending Time on Your Phone Can Help Close Sales](https://mezzaninegrowth.com/hs-fs/file-2769781023-jpg/blog-files/letter-writing.jpg?width=190&height=125&name=letter-writing.jpg) **2. Send a personalized card in the mail** – Don’t stop at an email. Take a moment to write (by hand) and mail a personal card. The note should reinforce the sentiment you want to share and include brand signals – e.g. personalized cards, envelopes, a specific type of pen, stamp, etc. ![Here’s How Spending Time on Your Phone Can Help Close Sales](https://mezzaninegrowth.com/hs-fs/file-2769781033-jpg/blog-files/thank-you-card-company-example1.jpg?width=179&height=135&name=thank-you-card-company-example1.jpg) **3. Keep in touch even if there isn’t an immediate business opportunity** – In sales and marketing (particularly in B2B) a high-touch, personalized approach is most effective. For prospects and past customers, it’s essential to maintain a relationship even if you aren’t actively discussing potential work. This can be as simple as sending a birthday or anniversary card. The key is to make it *personal*, something that prospects or past customer wouldn’t expect you to remember. We live in an increasingly competitive marketplace; the more we can differentiate ourselves the better. In addition to having a well-defined competitive advantage, we should conduct ourselves in a manner that sets us apart. ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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