--- title: Laughter is the Best Medicine - and Marketing description: Laughter is the Best Medicine - and Marketing --- [Skip to content](https://mezzaninegrowth.com/blog/laughter-medicine-marketing#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - 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[Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) # Laughter is the Best Medicine - and Marketing Lots of companies are asking us what they should do about marketing themselves effectively in these tough times. I heard a fantastic no-cost example of great marketing yesterday. John Ulcar of Crosslink Technology ([www.crosslinktech.com](http://www.crosslinktech.com)) was telling me about a product his company makes for utilities and telephone companies that helps them deal with holes created by woodpeckers in utility poles. It’s a problem that costs utilities millions in pole replacement costs annually. And Crosslink has the solution – it’s a compound that, when cured, mimics the flexibility and hardness of wood, so it can be poured into the holes and repair the poles at a much lower cost than replacing them. And how did Crosslink market this product? Very simply, and very humorously. Rather than giving the product a boring name like wc-6361, they came up with something funny and provocative. Pecker Patch™. That gets a laugh, and the attention, of customers. Add to that the obvious cost-saving and quality benefits of the product, and you have great, cost-effective marketing. You can read about Pecker Patch™ at [http://www.crosslinktech.com/Pecker%20Patch/Pole%20Repair%20Brochure%20EnglishRev4.pdf](http://www.crosslinktech.com/Pecker%20Patch/Pole%20Repair%20Brochure%20EnglishRev4.pdf) **The lesson: have some fun with your marketing. In times like these, we could all use a laugh.** ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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