--- title: Marketing is Key to Productivity description: We aren’t the engineers developing the next product that’s going to disrupt the tech world, but we help companies improve productivity through marketing. image: https://mezzaninegrowth.com/hs-fs/file-2769776763-jpg/blog-files/istock_000019289272xsmall.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/marketing-is-key-to-productivity-meredith-low#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) # Marketing is Key to Productivity [![Marketing is Key to Productivity](https://mezzaninegrowth.com/hs-fs/file-2769776763-jpg/blog-files/istock_000019289272xsmall.jpg?width=200&height=200&name=istock_000019289272xsmall.jpg "iStock_000019289272XSmall")](https://mezzaninegrowth.com/hs-fs/file-2769776763-jpg/blog-files/istock_000019289272xsmall.jpg)Every month or so there’s a study or [report](http://www.conferenceboard.ca/economics/hot_eco_topics/default/12-06-25/Don_t_Be_Too_Smug_Canada.aspx) bemoaning Canada’s relatively low productivity, and rightly so. At Mezzanine we aren’t the engineers developing the next product that’s going to disrupt the technology world, but we do help companies improve productivity through marketing. We know that there are government programs available to support marketing for B2B companies, and that’s because these kinds of investments now mean tax revenues later. What are some of the ways that marketing can improve productivity? Strategy and research can: - Keep you from investing in products or services that the market doesn’t really want through market assessments. - Make sure your product or service is aligned with potential demand through user/buyer needs research and analysis. - Identify where there are gaps in the market that can be profitably served through competitive intelligence and business case development. Strong implementation can: - Increase sales force productivity by improving the quality of leads. - Provide an early answer to “is this working?” when a new product or service has been introduced so you can tweak accordingly. - Drive leads and thereby sales! There’s nothing better for productivity than spreading the fixed cost base over higher sales. ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. All rights reserved | [Privacy policy](https://mezzaninegrowth.com/privacy-policy-mezzanine-canada-and-us-marketing-experts) | [Site map](https://mezzaninegrowth.com/site-map-mezzanine-canada-and-us-marketing-experts)