--- title: Our Top 10 Business-to-Business Sales & Marketing Articles of 2018 description: These 10 articles on B2B sales and marketing were the most popular in 2018. They cover everything from how marketing impacts business growth to measuring tradeshow ROI. image: https://mezzaninegrowth.com/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20of%202018.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/our-top-10-b2b-sales-marketing-articles-of-2018#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) # Our Top 10 Business-to-Business Sales & Marketing Articles of 2018 From managing distributors to choosing the right marketing tools, business-to-business (B2B) companies did lots of researching in 2018 about how to accelerate sales and growth.   ![Top 10 B2B Sales & Marketing Articles of 2018](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20of%202018.jpg?width=1094&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20of%202018.jpg) We've rounded up our greatest hits - the top 10 stories that readers viewed and shared the most in 2018.  PS - sign up for our [emails](https://www.mezzaninegrowth.com/site/contact) to stay up-to-date on B2B sales and marketing trends, tips and best practices.    --- ### ![Top 10 B2B Sales & Marketing Articles - #1-1](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%231-1.jpg?width=1419&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%231-1.jpg) ### [#1.  5 Ways Marketing Impacts the Growth of Your Business](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business)   Wondering whether your company should invest in marketing? For business-to-business (B2B) companies, the answer is increasingly yes. Here are 5 ways marketing impacts the growth of companies who sell to other companies. [Read the story.](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business)    --- ### ![Top 10 B2B Sales & Marketing Articles - #2](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%232.jpg?width=1528&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%232.jpg) ### [#2.  Whitepaper vs Article - What's the Difference and When Should You Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each)   Let the thought leadership wars begin! (Actually they've been going on for a while now). Should you be producing whitepapers or articles? Here's the difference and when to use each. [Read the story. ](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each)   --- ![Top 10 B2B Sales & Marketing Articles - #3](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%233.jpg?width=1688&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%233.jpg) ### [#3.  8 Ways to Improve Distributor Performance](https://mezzaninegrowth.com/blog/8-ways-to-improve-distributor-performance)   If you sell through channel partners, one of the best ways to grow sales is by improving your relationships with your distributors and agents. Here are 8 practical tips to help your channel partners sell more for you. [Read the story.](https://mezzaninegrowth.com/blog/8-ways-to-improve-distributor-performance)    --- ![Top 10 B2B Sales & Marketing Articles - #4-1](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%234-1.jpg?width=1683&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%234-1.jpg) ### [#4.  The Difference Between Business Strategy and Marketing Strategy, And Why It's Important](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this)   A business strategy and a marketing strategy are both essential to grow your company, but they're different. Here's what to include in each. [Read the article. ](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this)   --- [![Top 10 B2B Sales & Marketing Articles - #5](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%235.jpg?width=1080&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%235.jpg)](https://mezzaninegrowth.com/blog/why-its-important-to-do-a-formal-launch-for-new-products) ### [#5. Triple Your Product Launch Success Through a Formal Product Launch Process](https://mezzaninegrowth.com/blog/why-its-important-to-do-a-formal-launch-for-new-products)   Too many companies invest big dollars in product development, only to flub the launch process. Here's how to do better. [Read the story. ](https://mezzaninegrowth.com/blog/why-its-important-to-do-a-formal-launch-for-new-products)   ---   [![Top 10 B2B Sales & Marketing Articles - #6](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%236.jpg?width=1391&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%236.jpg)](https://www.linkedin.com/pulse/ultimate-business-to-business-sales-questions-lisa-shepherd/) ### [#6.  The Ultimate Business-to-Business Sales Questions](https://www.linkedin.com/pulse/ultimate-business-to-business-sales-questions-lisa-shepherd/)   If you're using 'What keeps you up at night?' as your go-to sales question for prospects, it's time to rethink your game. There are better options. [Read the story. ](https://www.linkedin.com/pulse/ultimate-business-to-business-sales-questions-lisa-shepherd/)   --- [![Top 10 B2B Sales & Marketing Articles - #7](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%237.jpg?width=1705&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%237.jpg)](https://mezzaninegrowth.com/blog/three-cs-marketing-strategy) ### [#7.  The Best & Easiest Marketing Strategy Framework You'll Ever Use ](https://mezzaninegrowth.com/blog/three-cs-marketing-strategy)   Undertaking a marketing strategy and not sure where to start? Don't get distracted by all those fancy marketing strategy books. The best framework is easy to understand and delivers powerful results. [Get it here. ](https://mezzaninegrowth.com/blog/three-cs-marketing-strategy)   --- [![Top 10 B2B Sales & Marketing Articles - #8](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%238.jpg?width=815&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%238.jpg)](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction) ### [#8.  How Can B2B Companies Measure Customer Satisfaction? ](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction)   Measuring customer satisfaction is a tricky task for B2B companies. How can they do it right - if they should do it at all. [Read the article.](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction)   --- [![Top 10 B2B Sales & Marketing Articles - #9](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%239.jpg?width=1083&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%239.jpg)](https://www.linkedin.com/pulse/how-canadian-manufacturer-got-10x-growth-changing-its-lisa-shepherd/) ### [#9.  How a Canadian Manufacturer Got 10X Growth ](https://www.linkedin.com/pulse/how-canadian-manufacturer-got-10x-growth-changing-its-lisa-shepherd/)   This building materials company grew from $6M in annual revenue to over $80M in revenue by totally rethinking its....wait for it....marketing. [Read the story. ](https://www.linkedin.com/pulse/how-canadian-manufacturer-got-10x-growth-changing-its-lisa-shepherd/)   ---   [![Top 10 B2B Sales & Marketing Articles - -1](https://mezzaninegrowth.com/hs-fs/hubfs/Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%2310-1.jpg?width=1024&name=Top%2010%20B2B%20Sales%20%26%20Marketing%20Articles%20-%20%2310-1.jpg)](https://mezzaninegrowth.com/blog/5-things-you-need-to-do-to-estimate-tradeshow-roi) ### [.  5 Ways to Calculate if You Should Exhibit at that Trade Show](https://mezzaninegrowth.com/blog/5-things-you-need-to-do-to-estimate-tradeshow-roi)   Trade shows take up a lot of B2B maketing budgets and it's diffiult to measure their ROI. But with the right approach and tools, you can get a clearer picture of their value. [Read the article. ](https://mezzaninegrowth.com/blog/5-things-you-need-to-do-to-estimate-tradeshow-roi) [![New call-to-action](https://no-cache.hubspot.com/cta/default/468176/d0491a13-df86-44ed-835c-1a125e0c9a7a.png)](https://cta-redirect.hubspot.com/cta/redirect/468176/d0491a13-df86-44ed-835c-1a125e0c9a7a) ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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