Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. Is Google+ worth it for business to business? Lisa Shepherd Sep 5, 2017 10:30:00 AM Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. What is Agile Marketing and Why is it Important? Lisa Shepherd Aug 28, 2017 10:30:00 AM Agility by definition is the ability to move, think or understand quickly and with ease.[1]... Read more
Social Media, Marketing Tactics, B2B Marketing 3 min read. Are LinkedIn Ads Worth The Money? Lisa Shepherd Aug 21, 2017 10:30:00 AM Social media has become a staple in everyday life. With a projected 2.95 billion users this year, ... Read more
B2B Marketing, Digital Marketing 2 min read. 5 Reasons to Start with Digital Marketing Mezzanine Growth Aug 14, 2017 10:30:00 AM Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such... Read more
Outsourced Marketing, Marketing Tactics, B2B Marketing, Inbound Marketing 3 min read. In-House or Outsourced Marketing: A Comparison Lisa Shepherd Aug 8, 2017 10:30:00 AM B2B companies are struggling to make their sales teams more effective. One of the ways they can... Read more
Website, Marketing Tactics, B2B Marketing 3 min read. No. More. Sliders! Lisa Shepherd Jul 31, 2017 10:30:00 AM You’ve gone to a new website, it loads and the top image catches your eye. You read the heading and... Read more
Marketing Tactics, B2B Marketing 2 min read. 4 Reasons Why White Space is Important in Design Lisa Shepherd Jul 24, 2017 10:30:00 AM In B2B marketing there are a variety of tactics that require design, including print and online... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Inbound Marketing, Strategic Marketing 2 min read. Strategies to Engage Sales with Inbound Marketing Lisa Shepherd Jul 17, 2017 10:30:00 AM You have a great marketing strategy and feel good about it. Marketers often join sales meetings and... Read more
Outsourced Marketing, B2B Marketing 4 min read. Should You Outsource Your Marketing? Five Scenarios to Help You Decide Lisa Shepherd Jul 10, 2017 10:30:00 AM There’s no single answer about whether outsourced or in-house marketing is the right way to go. It... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. How did we do? A review of our 2017 B2B Marketing Trends Predictions Lisa Shepherd Jun 26, 2017 10:30:00 AM Every year in our blog we predict the B2B marketing trends that we will experience the following... Read more