--- title: B2B Growth Blog | Mezzanine Growth (26) description: The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts [![office-1209640_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/office-1209640_640.jpg?width=700&height=400&name=office-1209640_640.jpg)](https://mezzaninegrowth.com/blog/4-tips-for-strategic-marketing-planning-that-work) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [4 Tips for Strategic Marketing Planning That Work](https://mezzaninegrowth.com/blog/4-tips-for-strategic-marketing-planning-that-work) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 23, 2017, 10:45:00 AM In our recent whitepaper on strategic marketing planning for Business-to-Business (B2B) companies,... [Read more](https://mezzaninegrowth.com/blog/4-tips-for-strategic-marketing-planning-that-work) [![email-1345921_640.png](https://mezzaninegrowth.com/hs-fs/hubfs/email-1345921_640.png?width=700&height=400&name=email-1345921_640.png)](https://mezzaninegrowth.com/blog/five-tips-for-leveraging-email-to-re-engage-existing-clients) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Email Marketing](https://mezzaninegrowth.com/blog/topic/email-marketing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [Five Tips For Leveraging Email To Re-Engage Existing Clients](https://mezzaninegrowth.com/blog/five-tips-for-leveraging-email-to-re-engage-existing-clients) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 16, 2017, 10:30:00 AM When it comes to marketing products and services in the B2B industry, marketers put a lot of focus... [Read more](https://mezzaninegrowth.com/blog/five-tips-for-leveraging-email-to-re-engage-existing-clients) [![Should Your B2B Company Have a Blog? Should You Write It Yourselves?](https://mezzaninegrowth.com/hs-fs/hubfs/blog-684748_640.jpg?width=700&height=400&name=blog-684748_640.jpg)](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 5 min read. ## [Should Your B2B Company Have a Blog? Should You Write It Yourselves?](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 9, 2017, 11:30:00 AM There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts... [Read more](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) [![How To Develop Your Buyer Personas](https://mezzaninegrowth.com/hs-fs/hubfs/How%20To%20Develop%20Your%20Buyer%20Personas.png?width=700&height=400&name=How%20To%20Develop%20Your%20Buyer%20Personas.png)](https://mezzaninegrowth.com/blog/how-to-develop-your-buyer-personas) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [How To Develop Your Buyer Personas](https://mezzaninegrowth.com/blog/how-to-develop-your-buyer-personas) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 5, 2017, 10:30:00 AM Buyer or customer personas are fictional, generalized representations of your ideal customers and... [Read more](https://mezzaninegrowth.com/blog/how-to-develop-your-buyer-personas) [![concept-1868728_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/concept-1868728_640.jpg?width=700&height=400&name=concept-1868728_640.jpg)](https://mezzaninegrowth.com/blog/23-practical-tips-for-strategic-marketing-planning) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [23 Practical Tips for Strategic Marketing Planning](https://mezzaninegrowth.com/blog/23-practical-tips-for-strategic-marketing-planning) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 12, 2016, 10:30:00 AM We’ve all read the articles, whitepapers and books on strategic marketing planning. And we’ve even... [Read more](https://mezzaninegrowth.com/blog/23-practical-tips-for-strategic-marketing-planning) [![Article or whitepaper](https://mezzaninegrowth.com/hs-fs/hubfs/Article%20or%20whitepaper.jpg?width=700&height=400&name=Article%20or%20whitepaper.jpg)](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 5, 2016, 10:30:00 AM We’ve all heard it before; in the world of marketing, content is king! But is all content created... [Read more](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) [![Webinars 101: Why They’re Awesome And How To Be Great At Them](https://mezzaninegrowth.com/hs-fs/hubfs/webinarphoto.png?width=700&height=400&name=webinarphoto.png)](https://mezzaninegrowth.com/blog/webinars-101-why-theyre-awesome-and-how-to-be-great-at-them) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 4 min read. ## [Webinars 101: Why They’re Awesome And How To Be Great At Them](https://mezzaninegrowth.com/blog/webinars-101-why-theyre-awesome-and-how-to-be-great-at-them) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 28, 2016, 10:30:00 AM More than 65% of business-to-business (B2B) marketers rank webinars as one of their top marketing... [Read more](https://mezzaninegrowth.com/blog/webinars-101-why-theyre-awesome-and-how-to-be-great-at-them) [![Trends.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Trends.jpg?width=700&height=400&name=Trends.jpg)](https://mezzaninegrowth.com/blog/the-5-most-influnential-b2b-marketing-trends-for-2017) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [The 5 Most Influential B2B Marketing Trends for 2017](https://mezzaninegrowth.com/blog/the-5-most-influnential-b2b-marketing-trends-for-2017) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 21, 2016, 10:16:05 AM Perhaps the most exciting thing about working in B2B marketing is the pace at which new technology... [Read more](https://mezzaninegrowth.com/blog/the-5-most-influnential-b2b-marketing-trends-for-2017) [![Website rebuild.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Website%20rebuild.jpg?width=700&height=400&name=Website%20rebuild.jpg)](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Time for a Change? 5 Steps to a Successful Website Redesign](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 14, 2016, 10:23:32 AM Your company’s website is the single biggest vehicle for communicating your brand messaging to the... [Read more](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [![Writer.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Writer.jpg?width=700&height=400&name=Writer.jpg)](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [Choosing the Right Writer for Your Brand](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 7, 2016, 10:04:04 AM Your company might have an accomplished, in-house team capable of tackling almost anything: From... 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