--- title: B2B Growth Blog | Mezzanine Growth (3) description: The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. (3) --- [Skip to content](https://mezzaninegrowth.com/blog/page/3#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts [![Sales and Marketing Are on the Same Team - But They Have Different Roles](https://mezzaninegrowth.com/hs-fs/hubfs/twin-dogs.jpg?width=700&height=400&name=twin-dogs.jpg)](https://mezzaninegrowth.com/blog/the-difference-between-sales-and-marketing) [Sales and Marketing Alignment](https://mezzaninegrowth.com/blog/topic/sales-and-marketing-alignment), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 4 min read. ## [Sales and marketing are on the same team - with different roles](https://mezzaninegrowth.com/blog/the-difference-between-sales-and-marketing) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 26, 2022, 10:22:24 AM Many business-to-business (B2B) companies see sales and marketing as the same thing, or as two... [Read more](https://mezzaninegrowth.com/blog/the-difference-between-sales-and-marketing) [![Does Staying in Your Lane Help or Hurt Collaboration?](https://mezzaninegrowth.com/hs-fs/hubfs/collaboration.png?width=700&height=400&name=collaboration.png)](https://mezzaninegrowth.com/blog/does-staying-in-your-lane-help-or-hurt-foster-collaboration) [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 2 min read. ## [Does staying in your lane help or hurt collaboration?](https://mezzaninegrowth.com/blog/does-staying-in-your-lane-help-or-hurt-foster-collaboration) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 12, 2022, 9:52:51 AM When companies decide to make some really big changes, they need approval from the top and... [Read more](https://mezzaninegrowth.com/blog/does-staying-in-your-lane-help-or-hurt-foster-collaboration) [![How Niche Manufacturers Are Finding Success](https://mezzaninegrowth.com/hs-fs/hubfs/nichemanufacturer.png?width=700&height=400&name=nichemanufacturer.png)](https://mezzaninegrowth.com/blog/how-niche-manufacturers-are-finding-success) [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Niche Marketing](https://mezzaninegrowth.com/blog/topic/niche-marketing) 3 min read. ## [How niche manufacturers are finding success](https://mezzaninegrowth.com/blog/how-niche-manufacturers-are-finding-success) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 26, 2022, 10:13:37 AM If you work for a business-to-business (B2B) company, especially a niche Canadian manufacturer, you... [Read more](https://mezzaninegrowth.com/blog/how-niche-manufacturers-are-finding-success) [![Mezzanine Growth Earns Another Five-Star Review](https://mezzaninegrowth.com/hs-fs/hubfs/fivestars.png?width=700&height=400&name=fivestars.png)](https://mezzaninegrowth.com/blog/mezzanine-growth-earns-another-five-star-review) [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation), [Digital Marketing](https://mezzaninegrowth.com/blog/topic/digital-marketing), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Mezzanine Growth earns another five-star review](https://mezzaninegrowth.com/blog/mezzanine-growth-earns-another-five-star-review) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 22, 2022, 3:00:00 PM Today we want to highlight two important developments from our outreach efforts. First, our newest... [Read more](https://mezzaninegrowth.com/blog/mezzanine-growth-earns-another-five-star-review) [![](https://mezzaninegrowth.com/hs-fs/hubfs/focus.png?width=700&height=400&name=focus.png)](https://mezzaninegrowth.com/blog/establish-definitions-upfront-lesson-3-from-how-to-build-a-lead-generation-machine-for-a-manufacturing-company) [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 3 min read. ## [Establish definitions upfront for a manufacturing company](https://mezzaninegrowth.com/blog/establish-definitions-upfront-lesson-3-from-how-to-build-a-lead-generation-machine-for-a-manufacturing-company) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 19, 2022, 8:00:00 AM This is the third lesson in our series on how to build a lead generation machine for any... [Read more](https://mezzaninegrowth.com/blog/establish-definitions-upfront-lesson-3-from-how-to-build-a-lead-generation-machine-for-a-manufacturing-company) [![What Is A Brand And Why Should B2B Businesses Rebrand?](https://mezzaninegrowth.com/hs-fs/hubfs/rebrand.png?width=700&height=400&name=rebrand.png)](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 4 min read. ## [What is a brand and why should B2B businesses rebrand?](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 6, 2022, 8:53:17 AM We’ve all seen them.Companies with logos and printed material that scream they were created in the... [Read more](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [![How To Build A Lead Generation Machine For A Manufacturing Company: Lesson #2](https://mezzaninegrowth.com/hs-fs/hubfs/accelerategrowth.png?width=700&height=400&name=accelerategrowth.png)](https://mezzaninegrowth.com/blog/how-to-build-a-lead-generation-machine-for-a-manufacturing-company-lesson-2) [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 2 min read. ## [How to build a lead generation machine for a manufacturing company](https://mezzaninegrowth.com/blog/how-to-build-a-lead-generation-machine-for-a-manufacturing-company-lesson-2) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 22, 2022, 9:58:53 AM It’s not news that businesses need new customers to grow and thrive. [Read more](https://mezzaninegrowth.com/blog/how-to-build-a-lead-generation-machine-for-a-manufacturing-company-lesson-2) [![Women To Watch In B2B](https://mezzaninegrowth.com/hs-fs/hubfs/IWD2022.png?width=700&height=400&name=IWD2022.png)](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [Women to watch in B2B](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 8, 2022, 7:00:00 AM In recognition of International Women’s Day,Mezzanine Growth is celebrating the achievements and... [Read more](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [![Why B2B Companies Need More Women In Sales](https://mezzaninegrowth.com/hs-fs/hubfs/womeninsales.png?width=700&height=400&name=womeninsales.png)](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [Why B2B companies need more women in sales](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 3, 2022, 9:09:31 AM Women make up over half of the U.S. workforce. But women hold less than one-third of... [Read more](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [![Mezzanine Growth Coming In Clutch - Again!](https://mezzaninegrowth.com/hs-fs/hubfs/clutch-2022.jpg?width=700&height=400&name=clutch-2022.jpg)](https://mezzaninegrowth.com/blog/mezzanine-growth-coming-in-clutch-again) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Mezzanine growth coming in clutch - again!](https://mezzaninegrowth.com/blog/mezzanine-growth-coming-in-clutch-again) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 17, 2022, 9:35:49 AM Mezzanine Growth is honoured to once again be named a top business-to-business (B2B) leader in... 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