--- title: How to get the most of a sales agent description: How to get the most of a sales agent --- [Skip to content](https://mezzaninegrowth.com/blog/sales-agent#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - 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[Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) # How to get the most of a sales agent For companies who sell through distributors and brokers, the key to success lies in the effectiveness of the broker relationship. It’s very easy to get into a new partnership / distribution agreement – and in my experience it’s ten times harder to actually make the relationship work. Here are a few tips to help you pursue the right distributors, and create an effective business relationship: 1. Negotiate for exclusivity within the range of products the agent carries - You don’t want an agent who sells a competitors products 2. Never give territorial exclusivity to an agent - Keep your options open - You want sales agents to get as much trial and error experience as possible, and quickly 3. Equip agents with the best-selling tools you can provide - Agents deal with many products – make yours easy to deal with - Provide tools that work independently for agents. 4. Bring agents together regularly (quarterly or semi-annually) to exchange ideas, successes, and failures 5. Be top of mind - Keep in touch with bi-weekly emails, phone calls, updates of products and services, and successes elsewhere in the company - Look for agents who are proven and have strong sales skills and integrity   ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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