--- title: B2B Growth Blog | Mezzanine Growth | AI description: AI | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/ai#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about AI: [![Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/hs-fs/hubfs/B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png?width=700&height=400&name=B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png)](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 10, 2026, 4:24:35 PM There is no question that AI should play a role in every B2B content program. The question is how. [Read more](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [![Five trends shaping B2B marketing](https://mezzaninegrowth.com/hs-fs/hubfs/Feb%20(2).png?width=700&height=400&name=Feb%20(2).png)](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [Five trends shaping B2B marketing and beyond](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 3, 2026, 9:48:44 AM Each year brings a new roundup of B2B marketing trends, often suggesting significant shifts in how... [Read more](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [![](https://mezzaninegrowth.com/hs-fs/hubfs/The%20great%20SEO%20shake-up-1.png?width=700&height=400&name=The%20great%20SEO%20shake-up-1.png)](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [Marketing Metrics](https://mezzaninegrowth.com/blog/topic/marketing-metrics), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [The great SEO shake-up: How B2B marketing leaders should adapt to AI search and Google's latest algorithm updates](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Dec 15, 2025, 9:15:01 AM If your SEO metrics have looked unusual lately, you’re not imagining things. Google rolled out... [Read more](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. All rights reserved | [Privacy policy](https://mezzaninegrowth.com/privacy-policy-mezzanine-canada-and-us-marketing-experts) | [Site map](https://mezzaninegrowth.com/site-map-mezzanine-canada-and-us-marketing-experts)