Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. B2B Marketing tools you should use more in 2014 Lisa Shepherd Dec 17, 2013 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... Read more
Marketing Strategy and Planning, Marketing Budget, B2B Marketing 1 min read. Rethinking marketing: Out with the four Ps, in with the... Lisa Shepherd Dec 3, 2013 6:01:37 AM There are four famous Ps in marketing strategy: product, price, place and promotion. Read more
Marketing Consulting, B2B Marketing 2 min read. The Surprising Way Marketing Helps You Nab Young Staff Lisa Shepherd Nov 26, 2013 6:33:00 AM The best way to entice 20- and 30-somethings to join your staff may come from your marketing... Read more
Marketing Strategy and Planning, B2B Marketing 4 min read. How Effective is Customer Satisfaction Measurement for B2B Companies? Mezzanine Growth Nov 19, 2013 6:15:43 AM Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly... Read more
B2B Marketing 2 min read. The 2 Things on Every Great Marketer’s Resumé Lisa Shepherd Nov 14, 2013 5:41:10 AM My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts... Read more
B2B Marketing 3 min read. 3 Powerful Productivity Tools to Help You Get More Done Lisa Shepherd Oct 29, 2013 11:09:19 AM Cheap—or free—software that can make you a more productive business owner Read more
Marketing Strategy and Planning, B2B Marketing, Branding 1 min read. Is your B2B story sharable, or is it DOA? - Christine Sheppard Lisa Shepherd Jun 20, 2013 6:54:26 AM Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the... Read more
Marketing Consulting, Public Relations, Marketing Strategy and Planning, Marketing Tactics, Manufacturing, B2B Marketing 3 min read. Does it Take a Village to Launch a Product? Lisa Shepherd Jun 11, 2013 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... Read more
Marketing Consulting, B2B Marketing 2 min read. Four Steps to Choose a Winning Name for Your Brand Mezzanine Growth May 31, 2013 7:49:33 AM Every business undergoes a naming process at some point. Most commonly, business names are created... Read more
Marketing Tactics, B2B Marketing 2 min read. 4 Ways to Develop Solid Customer Relationships Mezzanine Growth Jan 16, 2013 4:30:58 AM It’s important to ensure you are building, nurturing and sustaining strong relationships with your... Read more