--- title: B2B Growth Blog | Mezzanine Growth | B2B Marketing (12) description: B2B Marketing | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about B2B Marketing (12): [![](https://mezzaninegrowth.com/hs-fs/file-2769781283-jpg/blog-files/crm-300x225.jpg?width=700&height=400&name=crm-300x225.jpg)](https://mezzaninegrowth.com/blog/solid-customer-relationships) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [4 Tips to Developing Solid Customer Relationships](https://mezzaninegrowth.com/blog/solid-customer-relationships) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 11, 2014, 5:35:00 AM Do you have a standardized client feedback process in place? Do you have regular touchpoints to... [Read more](https://mezzaninegrowth.com/blog/solid-customer-relationships) [![](https://mezzaninegrowth.com/hs-fs/file-2769781423-jpg/blog-files/bigdata.jpg?width=700&height=400&name=bigdata.jpg)](https://mezzaninegrowth.com/blog/does-data-make-us-myopic) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [Does Too Much Data Make Us Myopic?](https://mezzaninegrowth.com/blog/does-data-make-us-myopic) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 28, 2014, 5:20:49 AM “Big Data” was perhaps one of the hottest topics we saw at marketing conferences across North... [Read more](https://mezzaninegrowth.com/blog/does-data-make-us-myopic) [![](https://mezzaninegrowth.com/hs-fs/file-2769780968-jpg/blog-files/2014.jpg?width=700&height=400&name=2014.jpg)](https://mezzaninegrowth.com/blog/topthemes2014) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Top Themes in B2B Marketing for 2014](https://mezzaninegrowth.com/blog/topthemes2014) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jan 7, 2014, 5:22:02 AM Have you developed a clear, concise and targeted marketing plan for 2014? Have you considered which... [Read more](https://mezzaninegrowth.com/blog/topthemes2014) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [B2B Marketing tools you should use more in 2014](https://mezzaninegrowth.com/blog/marketing-tools-2014) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 17, 2013, 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... [Read more](https://mezzaninegrowth.com/blog/marketing-tools-2014) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Budget](https://mezzaninegrowth.com/blog/topic/marketing-budget), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [Rethinking marketing: Out with the four Ps, in with the...](https://mezzaninegrowth.com/blog/rethinking-marketing-four-ps) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 3, 2013, 6:01:37 AM There are four famous Ps in marketing strategy: product, price, place and promotion. [Read more](https://mezzaninegrowth.com/blog/rethinking-marketing-four-ps) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [The Surprising Way Marketing Helps You Nab Young Staff](https://mezzaninegrowth.com/blog/marketing-to-gain-staff) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 26, 2013, 6:33:00 AM The best way to entice 20- and 30-somethings to join your staff may come from your marketing... [Read more](https://mezzaninegrowth.com/blog/marketing-to-gain-staff) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 4 min read. ## [How Effective is Customer Satisfaction Measurement for B2B Companies?](https://mezzaninegrowth.com/blog/customer-satisfaction-measurement) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Nov 19, 2013, 6:15:43 AM Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly... [Read more](https://mezzaninegrowth.com/blog/customer-satisfaction-measurement) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [The 2 Things on Every Great Marketer’s Resumé](https://mezzaninegrowth.com/blog/resume) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 14, 2013, 5:41:10 AM My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts... [Read more](https://mezzaninegrowth.com/blog/resume) [![](https://mezzaninegrowth.com/hs-fs/file-2769780408-jpg/blog-files/fut.jpg?width=700&height=400&name=fut.jpg)](https://mezzaninegrowth.com/blog/productivity-tools) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [3 Powerful Productivity Tools to Help You Get More Done](https://mezzaninegrowth.com/blog/productivity-tools) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 29, 2013, 11:09:19 AM Cheap—or free—software that can make you a more productive business owner [Read more](https://mezzaninegrowth.com/blog/productivity-tools) [![](https://mezzaninegrowth.com/hs-fs/file-2769779408-jpg/blog-files/cool-story-bro-300x300.jpg?width=700&height=400&name=cool-story-bro-300x300.jpg)](https://mezzaninegrowth.com/blog/is-your-b2b-story-sharable-or-is-it-doa-christine-sheppard) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 1 min read. ## [Is your B2B story sharable, or is it DOA? - Christine Sheppard](https://mezzaninegrowth.com/blog/is-your-b2b-story-sharable-or-is-it-doa-christine-sheppard) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 20, 2013, 6:54:26 AM Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the... 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