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My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts...
Posts about B2B Marketing (12):
Cheap—or free—software that can make you a more productive business owner
Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the...
Not too long ago the practice of product launch was not even recognized. Many companies simply...
Every business undergoes a naming process at some point. Most commonly, business names are created...
2 min read.
4 Ways to Develop Solid Customer Relationships
It’s important to ensure you are building, nurturing and sustaining strong relationships with your...
1 min read.
A Proactive Approach to Dealing With Change
It’s obvious to all of us that the business landscape is highly dynamic and changing more rapidly...
1 min read.
The Most “Trusted” Brands in 2012
According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
1 min read.
Marketing is Key to Productivity
Every month or so there’s a study or report bemoaning Canada’s relatively low productivity, and...