Outsourced Marketing, B2B Marketing 4 min read. Should You Outsource Your Marketing? Five Scenarios to Help You Decide Lisa Shepherd Jul 10, 2017 10:30:00 AM There’s no single answer about whether outsourced or in-house marketing is the right way to go. It... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. How did we do? A review of our 2017 B2B Marketing Trends Predictions Lisa Shepherd Jun 26, 2017 10:30:00 AM Every year in our blog we predict the B2B marketing trends that we will experience the following... Read more
SEO, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 2 min read. 4 Reasons to Invest in SEO Lisa Shepherd Jun 12, 2017 10:30:00 AM When was the last time you Googled for the services/products you offer? Go ahead and try it now. If... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 3 min read. CASL Transition Period Ends on July 1st: Are You Ready? Lisa Shepherd Jun 5, 2017 10:30:00 AM CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. 5 Reasons Why You Should Revisit Old Content Lisa Shepherd May 22, 2017 10:30:00 AM If your B2B marketing strategy utilizes content marketing and you have been disciplined about... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. Why Videos And When To Use Them Lisa Shepherd Apr 24, 2017 10:30:00 AM Video marketing is one of the more recent additions to the B2B marketing toolbox and it is... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What to Include in a Strategic Marketing Plan Lisa Shepherd Apr 17, 2017 10:30:00 AM Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing 2 min read. Email Segmentation and Why It Matters Lisa Shepherd Apr 10, 2017 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Tradeshows 3 min read. How to Prepare for a Tradeshow Lisa Shepherd Apr 3, 2017 10:30:00 AM Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Reasons Why You Need To Hire A Photographer Lisa Shepherd Mar 20, 2017 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... Read more