Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales, Branding 2 min read. 3 Tips To Improve Your Pitch Deck Lisa Shepherd Oct 10, 2017 10:30:00 AM The pitch deck is more than just a gorgeous design. It is in PowerPoint format (usually) and one of... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Lead Generation, B2B Sales 2 min read. Lead Nurturing: The What, Why and Some Lessons Learned Lisa Shepherd Sep 21, 2017 10:30:00 AM Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. The Single Best Way To Grow Sales By The End Of The Year Lisa Shepherd Sep 11, 2017 10:48:52 AM It’s back to school season, which means renewed energy and focus for the business world too. Q4 is... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. Practical Tips for B2B Sales Management Greatness Lisa Shepherd Mar 6, 2017 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... Read more
Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing, B2B Sales, Branding 2 min read. The Importance of Foundational Activities Lisa Shepherd Feb 27, 2017 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... Read more
Sales and Marketing Alignment, B2B Sales 2 min read. 3 Ways To Integrate Sales and Marketing to Increase Revenue Lisa Shepherd Jan 15, 2016 11:44:53 AM There's a growing need for B2B sales and marketing teams to work well together. Here are 3... Read more
B2B Marketing, Content Marketing, B2B Sales 2 min read. Top Ten Articles of 2015 Lisa Shepherd Jan 6, 2016 10:32:59 PM We published about 80 blogs in 2015 - and some were definitely more popular than others! The top... Read more
B2B Sales 3 min read. Is Your Sales Team Set Up To Fail? Lisa Shepherd Dec 22, 2015 11:30:00 AM You may have heard this sales tale: At the turn of the 19th century, a British shoe manufacturer... Read more
Sales and Marketing Alignment, B2B Sales 1 min read. How Sales and Marketing Work Together to Increase Sales Lisa Shepherd Nov 3, 2015 9:58:17 AM Lisa Shepherd, was recently interviewed by Salesforce.com about her latest book, The Radical Sales... Read more
Outsourced Marketing, Marketing Tactics, B2B Sales 3 min read. 3 Marketing Companies to Avoid if You Want to Improve Sales Mezzanine Growth Oct 22, 2015 4:07:10 PM What’s the number one reason that a business hires a marketing company? In my experience, it’s to ... Read more