--- title: B2B Growth Blog | Mezzanine Growth | B2B Sales (3) description: B2B Sales | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about B2B Sales (3): [![How to align sales and marketing](https://mezzaninegrowth.com/hs-fs/hubfs/How%20to%20align%20sales%20and%20marketing.jpg?width=700&height=400&name=How%20to%20align%20sales%20and%20marketing.jpg)](https://mezzaninegrowth.com/blog/lesson-7-sales-and-marketing-need-to-be-aligned) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [5 Best Practices For Achieving Sales And Marketing Alignment](https://mezzaninegrowth.com/blog/lesson-7-sales-and-marketing-need-to-be-aligned) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 23, 2018, 10:00:00 AM Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and... [Read more](https://mezzaninegrowth.com/blog/lesson-7-sales-and-marketing-need-to-be-aligned) [![sales-staff-everywhere.png](https://mezzaninegrowth.com/hs-fs/hubfs/sales-staff-everywhere.png?width=700&height=400&name=sales-staff-everywhere.png)](https://mezzaninegrowth.com/blog/3-tips-to-improve-your-pitch-deck) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [3 Tips To Improve Your Pitch Deck](https://mezzaninegrowth.com/blog/3-tips-to-improve-your-pitch-deck) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 10, 2017, 10:30:00 AM The pitch deck is more than just a gorgeous design. It is in PowerPoint format (usually) and one of... [Read more](https://mezzaninegrowth.com/blog/3-tips-to-improve-your-pitch-deck) [![lead-nurturing.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/lead-nurturing.jpg?width=700&height=400&name=lead-nurturing.jpg)](https://mezzaninegrowth.com/blog/lead-nurturing-the-what-why-and-some-lessons-learned) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 2 min read. ## [Lead Nurturing: The What, Why and Some Lessons Learned](https://mezzaninegrowth.com/blog/lead-nurturing-the-what-why-and-some-lessons-learned) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 21, 2017, 10:30:00 AM Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who... [Read more](https://mezzaninegrowth.com/blog/lead-nurturing-the-what-why-and-some-lessons-learned) [![workplace-1245776_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/workplace-1245776_640.jpg?width=700&height=400&name=workplace-1245776_640.jpg)](https://mezzaninegrowth.com/blog/the-single-best-way-to-grow-sales-by-the-end-of-the-year) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [The Single Best Way To Grow Sales By The End Of The Year](https://mezzaninegrowth.com/blog/the-single-best-way-to-grow-sales-by-the-end-of-the-year) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 11, 2017, 10:48:52 AM It’s back to school season, which means renewed energy and focus for the business world too. Q4 is... [Read more](https://mezzaninegrowth.com/blog/the-single-best-way-to-grow-sales-by-the-end-of-the-year) [![tie-690084_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/tie-690084_640.jpg?width=700&height=400&name=tie-690084_640.jpg)](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [Practical Tips for B2B Sales Management Greatness](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 6, 2017, 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... [Read more](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) [![banner-1002465_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/banner-1002465_640.jpg?width=700&height=400&name=banner-1002465_640.jpg)](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [The Importance of Foundational Activities](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 27, 2017, 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... [Read more](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Sales_and_marketing_work_together_to_increase_sales.jpg?width=700&height=400&name=Sales_and_marketing_work_together_to_increase_sales.jpg)](https://mezzaninegrowth.com/blog/3-ways-to-integrate-sales-and-marketing-to-increase-sales) [Sales and Marketing Alignment](https://mezzaninegrowth.com/blog/topic/sales-and-marketing-alignment), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 2 min read. ## [3 Ways To Integrate Sales and Marketing to Increase Revenue](https://mezzaninegrowth.com/blog/3-ways-to-integrate-sales-and-marketing-to-increase-sales) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 15, 2016, 11:44:53 AM There's a growing need for B2B sales and marketing teams to work well together. Here are 3... [Read more](https://mezzaninegrowth.com/blog/3-ways-to-integrate-sales-and-marketing-to-increase-sales) [![](https://mezzaninegrowth.com/hs-fs/hubfs/accidental-slip-542551_640.jpg?width=700&height=400&name=accidental-slip-542551_640.jpg)](https://mezzaninegrowth.com/blog/is-your-sales-team-set-up-to-fail) [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [Is Your Sales Team Set Up To Fail?](https://mezzaninegrowth.com/blog/is-your-sales-team-set-up-to-fail) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 22, 2015, 11:30:00 AM You may have heard this sales tale: At the turn of the 19th century, a British shoe manufacturer... [Read more](https://mezzaninegrowth.com/blog/is-your-sales-team-set-up-to-fail) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Sales_and_marketing_cogs.jpg?width=700&height=400&name=Sales_and_marketing_cogs.jpg)](https://mezzaninegrowth.com/blog/how-sales-and-marketing-work-together-to-increase-sales-my-interview-with-salesforce.com) [Sales and Marketing Alignment](https://mezzaninegrowth.com/blog/topic/sales-and-marketing-alignment), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 1 min read. ## [How Sales and Marketing Work Together to Increase Sales](https://mezzaninegrowth.com/blog/how-sales-and-marketing-work-together-to-increase-sales-my-interview-with-salesforce.com) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 3, 2015, 9:58:17 AM Lisa Shepherd, was recently interviewed by Salesforce.com about her latest book, The Radical Sales... [Read more](https://mezzaninegrowth.com/blog/how-sales-and-marketing-work-together-to-increase-sales-my-interview-with-salesforce.com) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Torture_flail.jpg?width=700&height=400&name=Torture_flail.jpg)](https://mezzaninegrowth.com/blog/3-marketingcompanies-to-avoid-if-you-want-to-improve-sales-and-not-be-tortured) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [3 Marketing Companies to Avoid if You Want to Improve Sales](https://mezzaninegrowth.com/blog/3-marketingcompanies-to-avoid-if-you-want-to-improve-sales-and-not-be-tortured) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 22, 2015, 4:07:10 PM What’s the number one reason that a business hires a marketing company? In my experience, it’s to ... 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