--- title: B2B Growth Blog | Mezzanine Growth | Branding description: Branding | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/branding/page/1#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Branding: [![](https://mezzaninegrowth.com/hs-fs/hubfs/Mezz%20Announcement%20Blog%20Post-4-1.png?width=700&height=400&name=Mezz%20Announcement%20Blog%20Post-4-1.png)](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [Website](https://mezzaninegrowth.com/blog/topic/website), [Branding](https://mezzaninegrowth.com/blog/topic/branding), [Mezzanine News](https://mezzaninegrowth.com/blog/topic/mezzanine-news), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Introducing: A new look and website for Mezzanine Growth](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 10, 2023, 3:02:50 PM We are thrilled to unveil our new visual identity and website, which mark a significant milestone... [Read more](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [![Announcing a Few Exciting Team Changes at Mezzanine](https://mezzaninegrowth.com/hs-fs/hubfs/Mezz%20Announcement%20(6016%20%C3%97%204016%20px)-1.png?width=700&height=400&name=Mezz%20Announcement%20(6016%20%C3%97%204016%20px)-1.png)](https://mezzaninegrowth.com/blog/announcing-a-few-exciting-team-changes-at-mezzanine) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Branding](https://mezzaninegrowth.com/blog/topic/branding), [Mezzanine News](https://mezzaninegrowth.com/blog/topic/mezzanine-news), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Announcing a few exciting team changes at Mezzanine](https://mezzaninegrowth.com/blog/announcing-a-few-exciting-team-changes-at-mezzanine) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 5, 2023, 3:28:27 PM Mezzanine is thrilled to announce a few important team appointments to enable our continued growth... [Read more](https://mezzaninegrowth.com/blog/announcing-a-few-exciting-team-changes-at-mezzanine) [![3 Tips to Help Rebrand Your B2B Company and 2 Pitfalls to Avoid](https://mezzaninegrowth.com/hs-fs/hubfs/rebranding_ripped_paper.jpg?width=700&height=400&name=rebranding_ripped_paper.jpg)](https://mezzaninegrowth.com/blog/3-tips-to-help-rebrand-your-b2b-company-and-2-pitfalls-to-avoid) [Branding](https://mezzaninegrowth.com/blog/topic/branding) 3 min read. ## [3 tips to help rebrand your B2B company and 2 pitfalls to avoid](https://mezzaninegrowth.com/blog/3-tips-to-help-rebrand-your-b2b-company-and-2-pitfalls-to-avoid) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jul 19, 2022, 9:22:55 AM Rebranding is a huge project that needs a solid reason and strategic plan to effectively execute.... [Read more](https://mezzaninegrowth.com/blog/3-tips-to-help-rebrand-your-b2b-company-and-2-pitfalls-to-avoid) [![Rebranding A B2B Company Starts from Within](https://mezzaninegrowth.com/hs-fs/hubfs/rebranding.png?width=700&height=400&name=rebranding.png)](https://mezzaninegrowth.com/blog/rebranding-a-b2b-company-starts-from-within) [Branding](https://mezzaninegrowth.com/blog/topic/branding) 3 min read. ## [Work smart: Rebranding a B2B company starts from within](https://mezzaninegrowth.com/blog/rebranding-a-b2b-company-starts-from-within) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jul 5, 2022, 9:31:51 AM Branding is an important way for businesses to distinguish themselves from their competition. What... [Read more](https://mezzaninegrowth.com/blog/rebranding-a-b2b-company-starts-from-within) [![What Is A Brand And Why Should B2B Businesses Rebrand?](https://mezzaninegrowth.com/hs-fs/hubfs/rebrand.png?width=700&height=400&name=rebrand.png)](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 4 min read. ## [What is a brand and why should B2B businesses rebrand?](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 6, 2022, 8:53:17 AM We’ve all seen them.Companies with logos and printed material that scream they were created in the... [Read more](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [![8 Ways Canadian Manufacturers Can Get Noticed Internationally](https://mezzaninegrowth.com/hs-fs/hubfs/getnoticed.png?width=700&height=400&name=getnoticed.png)](https://mezzaninegrowth.com/blog/manufacturers-just-how-do-you-create-a-global-brand-image-elmira-abushayeva) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 5 min read. ## [8 Ways Canadian Manufacturers Can Get Noticed Internationally](https://mezzaninegrowth.com/blog/manufacturers-just-how-do-you-create-a-global-brand-image-elmira-abushayeva) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Nov 9, 2021, 9:24:51 AM So much has changed in just a few short years.It wasn’t long ago that Canadian... [Read more](https://mezzaninegrowth.com/blog/manufacturers-just-how-do-you-create-a-global-brand-image-elmira-abushayeva) [![Time To Refresh Your Brand? The Complete Guide to B2B Branding](https://mezzaninegrowth.com/hs-fs/hubfs/Refresh%20YouR%20Brand.png?width=700&height=400&name=Refresh%20YouR%20Brand.png)](https://mezzaninegrowth.com/blog/refresh-your-brand-complete-guide-to-b2b-branding) [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 7 min read. ## [Time To Refresh Your Brand? The Complete Guide To B2B Branding](https://mezzaninegrowth.com/blog/refresh-your-brand-complete-guide-to-b2b-branding) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 8, 2020, 8:12:12 AM When we think of strong brands, the companies that come to mind are often consumer brands – like... [Read more](https://mezzaninegrowth.com/blog/refresh-your-brand-complete-guide-to-b2b-branding) [![Does Everyone Think the Wrong Thing About You? Re-Position](https://mezzaninegrowth.com/hs-fs/hubfs/Repositioning%20a%20company%20-%20pitbull.jpg?width=700&height=400&name=Repositioning%20a%20company%20-%20pitbull.jpg)](https://mezzaninegrowth.com/blog/reposition-a-b2b-company) [Branding](https://mezzaninegrowth.com/blog/topic/branding) 3 min read. ## [Does Everyone Think the Wrong Thing About You? Re-Position](https://mezzaninegrowth.com/blog/reposition-a-b2b-company) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 3, 2020, 3:00:00 PM Every company strives to be known and to have a positive reputation. Having a strong and recognized... [Read more](https://mezzaninegrowth.com/blog/reposition-a-b2b-company) [![How to balance brand awareness vs lead generation in B2B marketing](https://mezzaninegrowth.com/hs-fs/hubfs/Brand%20awareness%20vs%20lead%20generation%20yoda.jpg?width=700&height=400&name=Brand%20awareness%20vs%20lead%20generation%20yoda.jpg)](https://mezzaninegrowth.com/blog/brand-awareness-vs-lead-generation-what-and-when-0) [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [Use The Force: How To Balance Brand Awareness and Lead Generation In Your Marketing Plan](https://mezzaninegrowth.com/blog/brand-awareness-vs-lead-generation-what-and-when-0) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 29, 2019, 8:24:44 AM Lead generation and brand awareness are the top marketing priorities for business-to-business (B2B)... [Read more](https://mezzaninegrowth.com/blog/brand-awareness-vs-lead-generation-what-and-when-0) [![Grow Your Revenues With Brand Awareness and Lead Generation](https://mezzaninegrowth.com/hs-fs/hubfs/revenue-1704073_1280.png?width=700&height=400&name=revenue-1704073_1280.png)](https://mezzaninegrowth.com/blog/grow-your-revenues-with-brand-awareness-and-lead-generation) [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 3 min read. ## [Grow Your Revenues With Brand Awareness and Lead Generation](https://mezzaninegrowth.com/blog/grow-your-revenues-with-brand-awareness-and-lead-generation) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 13, 2019, 8:00:00 AM In B2B companies brand awareness was once the domain of marketing, while lead generation was mostly... 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