--- title: B2B Growth Blog | Mezzanine Growth | Competitive Intelligence description: Competitive Intelligence | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/competitive-intelligence#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Competitive Intelligence: [![4 Quick Questions To Help You Set Your Pricing Strategy](https://mezzaninegrowth.com/hs-fs/hubfs/4%20Quick%20Questions%20To%20Help%20You%20Set%20Your%20Pricing%20Strategy.png?width=700&height=400&name=4%20Quick%20Questions%20To%20Help%20You%20Set%20Your%20Pricing%20Strategy.png)](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 2 min read. ## [3 Ways To Find The Right Pricing Strategy For Your B2B Product](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 19, 2020, 9:50:00 AM Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price... [Read more](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) [![Audit Competitors](https://mezzaninegrowth.com/hs-fs/hubfs/Audit%20Competitors.jpg?width=700&height=400&name=Audit%20Competitors.jpg)](https://mezzaninegrowth.com/blog/top-3-reasons-you-should-audit-your-competitors-keywords) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 3 min read. ## [Top 3 Reasons You Should Audit Your Competitors Keywords](https://mezzaninegrowth.com/blog/top-3-reasons-you-should-audit-your-competitors-keywords) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 25, 2019, 8:00:00 AM Keywords used to be the end all and be all of SEO. Back in the day you would find the top keywords... [Read more](https://mezzaninegrowth.com/blog/top-3-reasons-you-should-audit-your-competitors-keywords) [![](https://mezzaninegrowth.com/hs-fs/hubfs/MarketingAgencyToronto.jpg?width=700&height=400&name=MarketingAgencyToronto.jpg)](https://mezzaninegrowth.com/blog/replace-your-weak-sales-people-with-marketers) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Should you Replace Your Weak Sales People With Marketers?](https://mezzaninegrowth.com/blog/replace-your-weak-sales-people-with-marketers) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 25, 2015, 10:56:00 AM This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of... [Read more](https://mezzaninegrowth.com/blog/replace-your-weak-sales-people-with-marketers) [![](https://mezzaninegrowth.com/hs-fs/file-2742939351-jpg/blog-files/competition.jpg?width=700&height=400&name=competition.jpg)](https://mezzaninegrowth.com/blog/shouldnt-try-better-competition) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 2 min read. ## [Why you SHOULDN’T try to be better than the competition](https://mezzaninegrowth.com/blog/shouldnt-try-better-competition) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 24, 2014, 6:00:53 AM Marketing Director Trish McLean explains why outperforming the competition can – in reality - be... [Read more](https://mezzaninegrowth.com/blog/shouldnt-try-better-competition) [![](https://mezzaninegrowth.com/hs-fs/file-2769778633-png/blog-files/chat.png?width=700&height=400&name=chat.png)](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 1 min read. ## [Is qualitative research still applicable?](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 27, 2014, 3:18:51 AM With online analytics transforming research and competitive intelligence, companies feel pressured... [Read more](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [![Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/hs-fs/file-2769779198-jpg/blog-files/sm-picture-252x300.jpg?width=700&height=400&name=sm-picture-252x300.jpg)](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 2 min read. ## [Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 8, 2013, 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... [Read more](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 2 min read. ## [Strategic Pricing in a B2B Environment](https://mezzaninegrowth.com/blog/strtaegic-pricing-in-a-b2b-environment-dov-klein) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Sep 26, 2012, 4:30:08 AM One of the challenges in a B2B environment is that, when re-launching or bringing a new product to... [Read more](https://mezzaninegrowth.com/blog/strtaegic-pricing-in-a-b2b-environment-dov-klein) [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 1 min read. ## [Six Questions for Entering Tough B2B Markets](https://mezzaninegrowth.com/blog/six-questions-for-entering-tough-b2b-markets) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 9, 2012, 3:30:43 AM Breaking into a tough market can require a new entrant to break long-standing supplier... [Read more](https://mezzaninegrowth.com/blog/six-questions-for-entering-tough-b2b-markets) [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 1 min read. ## [Ways to Acquire Competitive Intelligence](https://mezzaninegrowth.com/blog/ways-acquire-competitive-intelligence) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 13, 2011, 4:52:23 AM You might have a good understanding of your competition, especially if you have been in your... [Read more](https://mezzaninegrowth.com/blog/ways-acquire-competitive-intelligence) [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 2 min read. ## [Competitive Intelligence in the Real World](https://mezzaninegrowth.com/blog/competitive-intelligence-real) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 19, 2011, 4:30:34 AM My company is recruiting. As part of the recruiting process, I interviewed half a dozen MBA grads... 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