--- title: B2B Growth Blog | Mezzanine Growth | Content Marketing (2) description: Content Marketing | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Content Marketing (2): [![5 Awesome Ways Account-Based Marketing Drives B2B Sales](https://mezzaninegrowth.com/hs-fs/hubfs/5%20Ways%20ABM%20Works%20For%20B2B%20Companies.jpeg?width=700&height=400&name=5%20Ways%20ABM%20Works%20For%20B2B%20Companies.jpeg)](https://mezzaninegrowth.com/blog/5-ways-account-based-marketing-increases-sales) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [5 Ways Account Based Marketing Increases Sales For B2B Companies](https://mezzaninegrowth.com/blog/5-ways-account-based-marketing-increases-sales) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 18, 2019, 8:00:00 AM Account-based marketing (ABM) is a strategy in which the marketing team treats target accounts as... [Read more](https://mezzaninegrowth.com/blog/5-ways-account-based-marketing-increases-sales) [![Content Marketing is a Sales Rep's Best Friend](https://mezzaninegrowth.com/hs-fs/hubfs/Content%20Marketing%20is%20a%20Sales%20Rep's%20Best%20Friend.jpg?width=700&height=400&name=Content%20Marketing%20is%20a%20Sales%20Rep's%20Best%20Friend.jpg)](https://mezzaninegrowth.com/blog/why-content-marketing-is-a-sales-reps-best-friend) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [Why Content Marketing Is a Sales Rep’s Best Friend](https://mezzaninegrowth.com/blog/why-content-marketing-is-a-sales-reps-best-friend) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 4, 2019, 8:00:00 AM Every B2B company that wants to drive leads and close sales needs to do content marketing. Why?... [Read more](https://mezzaninegrowth.com/blog/why-content-marketing-is-a-sales-reps-best-friend) [![5 Tips to Generate Leads Through Content Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/5%20Tips%20to%20Generate%20Leads%20Through%20Content%20Marketing.jpg?width=700&height=400&name=5%20Tips%20to%20Generate%20Leads%20Through%20Content%20Marketing.jpg)](https://mezzaninegrowth.com/blog/5-tips-to-improve-content-marketing-success) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [5 Tips To Improve Your Content Marketing Success](https://mezzaninegrowth.com/blog/5-tips-to-improve-content-marketing-success) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 28, 2019, 8:00:00 AM Content marketing is the use of marketing tactics such as blogs, whitepapers, eBooks, infographics,... [Read more](https://mezzaninegrowth.com/blog/5-tips-to-improve-content-marketing-success) [![How to be a great subject matter expert](https://mezzaninegrowth.com/hs-fs/hubfs/How%20to%20be%20a%20great%20subject%20matter%20expert.jpeg?width=700&height=400&name=How%20to%20be%20a%20great%20subject%20matter%20expert.jpeg)](https://mezzaninegrowth.com/blog/how-to-be-a-great-subject-matter-expert) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 5 min read. ## [How To Be A Great Subject Matter Expert](https://mezzaninegrowth.com/blog/how-to-be-a-great-subject-matter-expert) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 4, 2019, 8:00:00 AM Have you been identified as a subject matter expert by your company’s marketing team? While there... [Read more](https://mezzaninegrowth.com/blog/how-to-be-a-great-subject-matter-expert) [![15 tips to get your content noticed](https://mezzaninegrowth.com/hs-fs/hubfs/15%20tips%20to%20get%20your%20content%20noticed.jpg?width=700&height=400&name=15%20tips%20to%20get%20your%20content%20noticed.jpg)](https://mezzaninegrowth.com/blog/15-tips-to-get-your-content-noticed) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [15 Tips to Get Your Content Noticed](https://mezzaninegrowth.com/blog/15-tips-to-get-your-content-noticed) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 13, 2018, 11:45:00 AM Did you know that 91% of B2B marketers use content marketing1 because it generates three times as... [Read more](https://mezzaninegrowth.com/blog/15-tips-to-get-your-content-noticed) [![Ways to engage B2B buyers](https://mezzaninegrowth.com/hs-fs/hubfs/Ways%20to%20engage%20B2B%20buyers.jpg?width=700&height=400&name=Ways%20to%20engage%20B2B%20buyers.jpg)](https://mezzaninegrowth.com/blog/3-steps-for-b2b-marketers-to-engage-potential-customers) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [3 Steps For B2B Marketers To Engage Potential Customers](https://mezzaninegrowth.com/blog/3-steps-for-b2b-marketers-to-engage-potential-customers) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 7, 2018, 10:25:00 AM B2B marketers know the drill. Your job is the engage potential customers, ideally at the exact... [Read more](https://mezzaninegrowth.com/blog/3-steps-for-b2b-marketers-to-engage-potential-customers) [![Content Marketing Institute 2018 study](https://mezzaninegrowth.com/hs-fs/hubfs/Content%20Marketing%20Institute%202018%20study.jpg?width=700&height=400&name=Content%20Marketing%20Institute%202018%20study.jpg)](https://mezzaninegrowth.com/blog/content-marketing-and-how-it-grows-b2b-companies) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 4 min read. ## [What is Content Marketing and How Does it Grow B2B Companies?](https://mezzaninegrowth.com/blog/content-marketing-and-how-it-grows-b2b-companies) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 2, 2018, 9:10:00 AM According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content... [Read more](https://mezzaninegrowth.com/blog/content-marketing-and-how-it-grows-b2b-companies) [![Why Do I Need Case Studies? Here Are 3 Reasons](https://mezzaninegrowth.com/hs-fs/hubfs/casestudy-1.png?width=700&height=400&name=casestudy-1.png)](https://mezzaninegrowth.com/blog/why-do-i-need-case-studies-here-are-3-reasons) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 1 min read. ## [Why Do I Need Case Studies? Here Are 3 Reasons](https://mezzaninegrowth.com/blog/why-do-i-need-case-studies-here-are-3-reasons) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 2, 2018, 10:00:00 AM Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding... [Read more](https://mezzaninegrowth.com/blog/why-do-i-need-case-studies-here-are-3-reasons) [![ Should You Gate Your B2B Marketing Content?](https://mezzaninegrowth.com/hs-fs/hubfs/To-Gate-or-Not-to-Gate_1200x627.png?width=700&height=400&name=To-Gate-or-Not-to-Gate_1200x627.png)](https://mezzaninegrowth.com/blog/are-you-a-trend-setter-or-do-you-play-it-safe-should-you-gate-your-content) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Should You Gate Your B2B Marketing Content?](https://mezzaninegrowth.com/blog/are-you-a-trend-setter-or-do-you-play-it-safe-should-you-gate-your-content) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Sep 25, 2017, 10:30:00 AM Gating content is the practice of requiring users to share some information (usually name and email... [Read more](https://mezzaninegrowth.com/blog/are-you-a-trend-setter-or-do-you-play-it-safe-should-you-gate-your-content) [![4 Steps To Creating A Video](https://mezzaninegrowth.com/hs-fs/hubfs/onlinevideo.png?width=700&height=400&name=onlinevideo.png)](https://mezzaninegrowth.com/blog/4-steps-to-creating-a-video) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [4 Steps To Creating A Video](https://mezzaninegrowth.com/blog/4-steps-to-creating-a-video) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 29, 2017, 10:30:00 AM If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited... 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