--- title: B2B Growth Blog | Mezzanine Growth | Content Marketing (3) description: Content Marketing | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Content Marketing (3): [![Screen Shot 2017-04-26 at 4.07.21 PM.png](https://mezzaninegrowth.com/hs-fs/hubfs/Screen%20Shot%202017-04-26%20at%204.07.21%20PM.png?width=700&height=400&name=Screen%20Shot%202017-04-26%20at%204.07.21%20PM.png)](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [5 Reasons Why You Should Revisit Old Content](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 22, 2017, 10:30:00 AM If your B2B marketing strategy utilizes content marketing and you have been disciplined about... [Read more](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) [![Why Videos And When To Use Them](https://mezzaninegrowth.com/hs-fs/hubfs/videomarketing.png?width=700&height=400&name=videomarketing.png)](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [Why Videos And When To Use Them](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 24, 2017, 10:30:00 AM Video marketing is one of the more recent additions to the B2B marketing toolbox and it is... [Read more](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) [![Should Your B2B Company Have a Blog? Should You Write It Yourselves?](https://mezzaninegrowth.com/hs-fs/hubfs/blog-684748_640.jpg?width=700&height=400&name=blog-684748_640.jpg)](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 5 min read. ## [Should Your B2B Company Have a Blog? Should You Write It Yourselves?](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jan 9, 2017, 11:30:00 AM There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts... [Read more](https://mezzaninegrowth.com/blog/should-your-b2b-company-have-a-blog-and-should-you-write-it-yourselves) [![Article or whitepaper](https://mezzaninegrowth.com/hs-fs/hubfs/Article%20or%20whitepaper.jpg?width=700&height=400&name=Article%20or%20whitepaper.jpg)](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 5, 2016, 10:30:00 AM We’ve all heard it before; in the world of marketing, content is king! But is all content created... [Read more](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) [![Writer.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/Writer.jpg?width=700&height=400&name=Writer.jpg)](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [Choosing the Right Writer for Your Brand](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 7, 2016, 10:04:04 AM Your company might have an accomplished, in-house team capable of tackling almost anything: From... [Read more](https://mezzaninegrowth.com/blog/choosing-the-right-writer-for-your-brand) [![Social Media Marketing.png](https://mezzaninegrowth.com/hs-fs/hubfs/Social%20Media%20Marketing.png?width=700&height=400&name=Social%20Media%20Marketing.png)](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [Your Social Media Calendar: What to Post and How Often](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 31, 2016, 10:22:46 AM There are billions of people using social media each and everyday on various platforms. By 2018 a... [Read more](https://mezzaninegrowth.com/blog/your-social-media-calendar-what-to-post-and-how-often) [![7 Reasons Infographics Should Be in Your B2B Content Marketing Strategy](https://mezzaninegrowth.com/hs-fs/hubfs/Infographic.jpg?width=700&height=400&name=Infographic.jpg)](https://mezzaninegrowth.com/blog/7-reasons-infographics-should-be-in-your-b2b-content-marketing-strategy) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [7 Reasons Infographics Should Be in Your B2B Content Marketing Strategy](https://mezzaninegrowth.com/blog/7-reasons-infographics-should-be-in-your-b2b-content-marketing-strategy) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 24, 2016, 9:18:06 AM Infographics have become a significant part of a B2B marketing content arsenal in recent years. In... [Read more](https://mezzaninegrowth.com/blog/7-reasons-infographics-should-be-in-your-b2b-content-marketing-strategy) [![3 Reasons Why Blogging Is Integral to Your Marketing Strategy](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/blogging-645219_1280.jpg?width=700&height=400&name=blogging-645219_1280.jpg)](https://mezzaninegrowth.com/blog/3-reasons-why-blogging-is-integral-to-your-marketing-strategy) [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [3 Reasons Why Blogging Is Integral to Your Marketing Strategy](https://mezzaninegrowth.com/blog/3-reasons-why-blogging-is-integral-to-your-marketing-strategy) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 22, 2016, 10:42:43 AM At The Mezzanine Group, we rarely have a marketing strategy that doesn’t include blogging at some... [Read more](https://mezzaninegrowth.com/blog/3-reasons-why-blogging-is-integral-to-your-marketing-strategy) [![7 Tips for Creating a Great B2B Video Marketing Plan](https://mezzaninegrowth.com/hs-fs/hubfs/video-481821_960_720.png?width=700&height=400&name=video-481821_960_720.png)](https://mezzaninegrowth.com/blog/seven-principles-for-creating-a-great-b2b-video-marketing-plan) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 1 min read. ## [7 Tips for Creating a Great B2B Video Marketing Plan](https://mezzaninegrowth.com/blog/seven-principles-for-creating-a-great-b2b-video-marketing-plan) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 22, 2016, 2:48:56 PM With 96% of B2B companies planning to use video in their content marketing over the next year,... [Read more](https://mezzaninegrowth.com/blog/seven-principles-for-creating-a-great-b2b-video-marketing-plan) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Directions.jpg?width=700&height=400&name=Directions.jpg)](https://mezzaninegrowth.com/blog/deadly-sin-of-marketing-1-lacking-a-marketing-strategy-and-plan) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 2 min read. ## [Deadly Sin of Marketing #1: Lacking a Marketing Strategy and Plan](https://mezzaninegrowth.com/blog/deadly-sin-of-marketing-1-lacking-a-marketing-strategy-and-plan) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jul 13, 2015, 12:00:00 PM Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. 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