Lead Generation 3 min read. Should You Pay Commission to Your Director of Demand Generation Lisa Shepherd Sep 10, 2018 1:30:00 PM Directors of Demand Generation are usually responsible for creating, generating, executing,... Read more
Marketing Strategy and Planning, Content Marketing, Lead Generation 1 min read. Why Do I Need Case Studies? Here Are 3 Reasons Lisa Shepherd Apr 2, 2018 10:00:00 AM Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Lead Generation, B2B Sales 2 min read. Lead Nurturing: The What, Why and Some Lessons Learned Lisa Shepherd Sep 21, 2017 10:30:00 AM Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who... Read more