--- title: B2B Growth Blog | Mezzanine Growth | Market Research description: Market Research | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/market-research#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Market Research: [![4 Quick Questions To Help You Set Your Pricing Strategy](https://mezzaninegrowth.com/hs-fs/hubfs/4%20Quick%20Questions%20To%20Help%20You%20Set%20Your%20Pricing%20Strategy.png?width=700&height=400&name=4%20Quick%20Questions%20To%20Help%20You%20Set%20Your%20Pricing%20Strategy.png)](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 2 min read. ## [3 Ways To Find The Right Pricing Strategy For Your B2B Product](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 19, 2020, 9:50:00 AM Pricing strategy is a tricky issue. Price too high and you won't gain traction in a market. Price... [Read more](https://mezzaninegrowth.com/blog/how-to-set-pricing-strategy) [![How Can B2B Companies Measure Customer Satisfaction](https://mezzaninegrowth.com/hs-fs/hubfs/How%20Can%20B2B%20Companies%20Measure%20Customer%20Satisfaction.png?width=700&height=400&name=How%20Can%20B2B%20Companies%20Measure%20Customer%20Satisfaction.png)](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction) [Market Research](https://mezzaninegrowth.com/blog/topic/market-research) 3 min read. ## [How Can B2B Companies Measure Customer Satisfaction?](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 5, 2015, 10:30:00 AM Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately?... [Read more](https://mezzaninegrowth.com/blog/how-can-b2b-companies-measure-customer-satisfaction) [![](https://mezzaninegrowth.com/hs-fs/file-2742941131-jpg/blog-files/product-launch-failure-edsel-e1428786258536.jpg?width=700&height=400&name=product-launch-failure-edsel-e1428786258536.jpg)](https://mezzaninegrowth.com/blog/avoid-product-launch-failure) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research) 2 min read. ## [Make one budget change to avoid product launch failure](https://mezzaninegrowth.com/blog/avoid-product-launch-failure) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 30, 2015, 12:44:00 PM Did you know that the global success rate of new product launches is 4%? A whopping 96% of new... [Read more](https://mezzaninegrowth.com/blog/avoid-product-launch-failure) [![](https://mezzaninegrowth.com/hs-fs/file-2742940646-jpg/blog-files/data-globe.jpg?width=700&height=400&name=data-globe.jpg)](https://mezzaninegrowth.com/blog/driving-sales-by-analyzing-customer-data) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Marketing ROI](https://mezzaninegrowth.com/blog/topic/marketing-roi) 2 min read. ## [Driving Sales By Analyzing Customer Data - Is It Worth It?](https://mezzaninegrowth.com/blog/driving-sales-by-analyzing-customer-data) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 13, 2015, 10:40:00 AM The promise of driving sales by analyzing customer data seldom holds true for small and mid-sized... [Read more](https://mezzaninegrowth.com/blog/driving-sales-by-analyzing-customer-data) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research) 2 min read. ## [The Search for B2B Benchmarks](https://mezzaninegrowth.com/blog/search-b2b-benchmarks) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 11, 2014, 11:55:55 AM As B2B marketers, sometimes it feels like we’re little fish swimming in a sea of big, flashy B2C... [Read more](https://mezzaninegrowth.com/blog/search-b2b-benchmarks) [![](https://mezzaninegrowth.com/hs-fs/file-2769778633-png/blog-files/chat.png?width=700&height=400&name=chat.png)](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence) 1 min read. ## [Is qualitative research still applicable?](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 27, 2014, 3:18:51 AM With online analytics transforming research and competitive intelligence, companies feel pressured... [Read more](https://mezzaninegrowth.com/blog/qualitative-research-still-applicable) [![Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/hs-fs/file-2769779198-jpg/blog-files/sm-picture-252x300.jpg?width=700&height=400&name=sm-picture-252x300.jpg)](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 2 min read. ## [Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 8, 2013, 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... [Read more](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [![](https://mezzaninegrowth.com/hs-fs/file-2754016459-jpg/blog-files/karen.jpg?width=700&height=400&name=karen.jpg)](https://mezzaninegrowth.com/blog/does-qualitative-research-matter-anymore-stephen-smaluck) [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 1 min read. ## [Does Qualitative Research Matter Anymore?](https://mezzaninegrowth.com/blog/does-qualitative-research-matter-anymore-stephen-smaluck) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 12, 2013, 7:22:13 AM The growth of online analytic tools like Google Analytics has drastically changed how executives... [Read more](https://mezzaninegrowth.com/blog/does-qualitative-research-matter-anymore-stephen-smaluck) [Market Research](https://mezzaninegrowth.com/blog/topic/market-research) 1 min read. ## [Relax, it's just data: Marketing in the Era of Big Data](https://mezzaninegrowth.com/blog/relax-its-just-data-marketing-in-the-era-of-big-data) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 4, 2013, 5:44:45 AM If we take the latest business headlines and journals as paradigmatic of current trends, it’s now... [Read more](https://mezzaninegrowth.com/blog/relax-its-just-data-marketing-in-the-era-of-big-data) [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 1 min read. ## [The Most “Trusted” Brands in 2012](https://mezzaninegrowth.com/blog/the-most-trusted-brands-of-2012-lisa-shepherd) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Dec 19, 2012, 4:45:55 AM According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most... 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