--- title: B2B Growth Blog | Mezzanine Growth | Marketing Strategy and Planning description: Marketing Strategy and Planning | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Marketing Strategy and Planning: [![Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/hs-fs/hubfs/B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png?width=700&height=400&name=B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png)](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 10, 2026, 4:24:35 PM There is no question that AI should play a role in every B2B content program. The question is how. [Read more](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [![How to Drive Business Growth by Investing in B2B Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/How%20to%20Drive%20Business%20Growth%20by%20Investing%20in%20B2B%20Marketing-1-1.png?width=700&height=400&name=How%20to%20Drive%20Business%20Growth%20by%20Investing%20in%20B2B%20Marketing-1-1.png)](https://mezzaninegrowth.com/blog/how-to-drive-business-growth-by-investing-in-b2b-marketing) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [How to drive business growth by investing in B2B marketing](https://mezzaninegrowth.com/blog/how-to-drive-business-growth-by-investing-in-b2b-marketing) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 26, 2025, 1:16:25 PM You want to grow your B2B business. You're likely already investing in sales, operations, talent,... [Read more](https://mezzaninegrowth.com/blog/how-to-drive-business-growth-by-investing-in-b2b-marketing) [![6 Marketing Metrics Every B2B Company Needs to Track and Why](https://mezzaninegrowth.com/hs-fs/hubfs/tracking.png?width=700&height=400&name=tracking.png)](https://mezzaninegrowth.com/blog/6-marketing-metrics-every-b2b-company-needs-to-track-and-why) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Metrics](https://mezzaninegrowth.com/blog/topic/marketing-metrics) 7 min read. ## [6 marketing metrics every B2B company needs to track and why](https://mezzaninegrowth.com/blog/6-marketing-metrics-every-b2b-company-needs-to-track-and-why) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 15, 2022, 9:14:26 AM There comes a time when every business needs to think about how they define success. This is true... [Read more](https://mezzaninegrowth.com/blog/6-marketing-metrics-every-b2b-company-needs-to-track-and-why) [![What Is A Brand And Why Should B2B Businesses Rebrand?](https://mezzaninegrowth.com/hs-fs/hubfs/rebrand.png?width=700&height=400&name=rebrand.png)](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 4 min read. ## [What is a brand and why should B2B businesses rebrand?](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 6, 2022, 8:53:17 AM We’ve all seen them.Companies with logos and printed material that scream they were created in the... [Read more](https://mezzaninegrowth.com/blog/what-is-a-brand-and-why-should-b2b-businesses-rebrand) [![5 B2B Marketing Lessons For 2022 From Mezzanine Growth and Annex Business Media](https://mezzaninegrowth.com/hs-fs/hubfs/five-lessons.png?width=700&height=400&name=five-lessons.png)](https://mezzaninegrowth.com/blog/5-b2b-marketing-lessons-for-2022-from-mezzanine-growth-and-annex-business-media) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 4 min read. ## [5 B2B marketing lessons from Mezzanine Growth and Annex Business Media](https://mezzaninegrowth.com/blog/5-b2b-marketing-lessons-for-2022-from-mezzanine-growth-and-annex-business-media) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jan 25, 2022, 8:30:00 AM Right now, we are all about learning and adapting. Trying new things is the name of the game.... [Read more](https://mezzaninegrowth.com/blog/5-b2b-marketing-lessons-for-2022-from-mezzanine-growth-and-annex-business-media) [![A Marketer’s Secrets To Setting B2B Marketing Budgets](https://mezzaninegrowth.com/hs-fs/hubfs/budgeting.png?width=700&height=400&name=budgeting.png)](https://mezzaninegrowth.com/blog/a-marketers-secrets-to-setting-budgets) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Marketing Budget](https://mezzaninegrowth.com/blog/topic/marketing-budget) 4 min read. ## [A marketer’s secrets to setting B2B marketing budgets](https://mezzaninegrowth.com/blog/a-marketers-secrets-to-setting-budgets) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jan 19, 2022, 11:34:45 AM Have you ever wondered how a marketing company establishes a budget for a new client? We bet you... [Read more](https://mezzaninegrowth.com/blog/a-marketers-secrets-to-setting-budgets) [![What Are Your B2B Marketing Strategy And Tactics For 2022?](https://mezzaninegrowth.com/hs-fs/hubfs/strategy2022.png?width=700&height=400&name=strategy2022.png)](https://mezzaninegrowth.com/blog/what-are-your-b2b-marketing-strategy-and-tactics-for-2022) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 4 min read. ## [What Are Your B2B Marketing Strategy And Tactics For 2022?](https://mezzaninegrowth.com/blog/what-are-your-b2b-marketing-strategy-and-tactics-for-2022) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Dec 14, 2021, 10:22:39 AM We asked fellow marketing and sales leaders from across the business-to-business (B2B) world... [Read more](https://mezzaninegrowth.com/blog/what-are-your-b2b-marketing-strategy-and-tactics-for-2022) [![13 Ways That B2C Marketing Strategies Can Transform Your B2B Manufacturing Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/transformation.png?width=700&height=400&name=transformation.png)](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 7 min read. ## [13 Ways That B2C Marketing Strategies Can Transform Your B2B Manufacturing Marketing](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Nov 25, 2021, 10:42:28 AM At their core, all businesses sell to people - not to other businesses. Whether your expertise is... [Read more](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [![5 Key Benefits Quality Content Marketing Provides For Manufacturers](https://mezzaninegrowth.com/hs-fs/hubfs/contentmarketingmanufacturing.png?width=700&height=400&name=contentmarketingmanufacturing.png)](https://mezzaninegrowth.com/blog/the-importance-of-b2b-content-marketing-for-manufacturers-karen-hazan) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 4 min read. ## [5 Key Benefits Quality Content Marketing Provides For Manufacturers](https://mezzaninegrowth.com/blog/the-importance-of-b2b-content-marketing-for-manufacturers-karen-hazan) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 17, 2021, 8:30:00 AM Why is content marketing important for manufacturing companies? It’s more than important, it’s... [Read more](https://mezzaninegrowth.com/blog/the-importance-of-b2b-content-marketing-for-manufacturers-karen-hazan) [![Back to Basics - Why the 5Ws Are Critical To Marketing Your Manufacturing Company Effectively](https://mezzaninegrowth.com/hs-fs/hubfs/goldenrule.png?width=700&height=400&name=goldenrule.png)](https://mezzaninegrowth.com/blog/how-to-be-really-good-at-marketing-a-manufacturing-company) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 3 min read. ## [Back to Basics - Why the 5Ws Are Critical To Marketing Your Manufacturing Company Effectively](https://mezzaninegrowth.com/blog/how-to-be-really-good-at-marketing-a-manufacturing-company) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 3, 2021, 8:15:00 AM Just like working through any problem, marketing has some rules to follow to get to the right... 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