--- title: B2B Growth Blog | Mezzanine Growth | Marketing Tactics (4) description: Marketing Tactics | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Marketing Tactics (4): [![4 Steps To Creating A Video](https://mezzaninegrowth.com/hs-fs/hubfs/onlinevideo.png?width=700&height=400&name=onlinevideo.png)](https://mezzaninegrowth.com/blog/4-steps-to-creating-a-video) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [4 Steps To Creating A Video](https://mezzaninegrowth.com/blog/4-steps-to-creating-a-video) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 29, 2017, 10:30:00 AM If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited... [Read more](https://mezzaninegrowth.com/blog/4-steps-to-creating-a-video) [![Screen Shot 2017-04-26 at 4.07.21 PM.png](https://mezzaninegrowth.com/hs-fs/hubfs/Screen%20Shot%202017-04-26%20at%204.07.21%20PM.png?width=700&height=400&name=Screen%20Shot%202017-04-26%20at%204.07.21%20PM.png)](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [5 Reasons Why You Should Revisit Old Content](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 22, 2017, 10:30:00 AM If your B2B marketing strategy utilizes content marketing and you have been disciplined about... [Read more](https://mezzaninegrowth.com/blog/5-reasons-why-you-should-revisit-old-content) [![Building A New Company Brand](https://mezzaninegrowth.com/hs-fs/hubfs/Brand.jpg?width=700&height=400&name=Brand.jpg)](https://mezzaninegrowth.com/blog/building-a-new-company-brand) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [Building A New Company Brand](https://mezzaninegrowth.com/blog/building-a-new-company-brand) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 1, 2017, 10:30:00 AM One of the foundational elements that we audit during a marketing consulting engagement is the... [Read more](https://mezzaninegrowth.com/blog/building-a-new-company-brand) [![Why Videos And When To Use Them](https://mezzaninegrowth.com/hs-fs/hubfs/videomarketing.png?width=700&height=400&name=videomarketing.png)](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [Why Videos And When To Use Them](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 24, 2017, 10:30:00 AM Video marketing is one of the more recent additions to the B2B marketing toolbox and it is... [Read more](https://mezzaninegrowth.com/blog/why-videos-and-when-to-use-them) [![office-1209640_640-4.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/office-1209640_640-4.jpg?width=700&height=400&name=office-1209640_640-4.jpg)](https://mezzaninegrowth.com/blog/what-to-include-in-a-strategic-marketing-plan) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [What to Include in a Strategic Marketing Plan](https://mezzaninegrowth.com/blog/what-to-include-in-a-strategic-marketing-plan) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 17, 2017, 10:30:00 AM Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and... [Read more](https://mezzaninegrowth.com/blog/what-to-include-in-a-strategic-marketing-plan) [![apple-1853306_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/apple-1853306_640.jpg?width=700&height=400&name=apple-1853306_640.jpg)](https://mezzaninegrowth.com/blog/email-segmentation-and-why-it-matters) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Email Marketing](https://mezzaninegrowth.com/blog/topic/email-marketing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [Email Segmentation and Why It Matters](https://mezzaninegrowth.com/blog/email-segmentation-and-why-it-matters) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 10, 2017, 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... [Read more](https://mezzaninegrowth.com/blog/email-segmentation-and-why-it-matters) [![Booth.png](https://mezzaninegrowth.com/hs-fs/hubfs/Booth.png?width=700&height=400&name=Booth.png)](https://mezzaninegrowth.com/blog/how-to-prepare-for-a-tradeshow) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Tradeshows](https://mezzaninegrowth.com/blog/topic/tradeshows) 3 min read. ## [How to Prepare for a Tradeshow](https://mezzaninegrowth.com/blog/how-to-prepare-for-a-tradeshow) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 3, 2017, 10:30:00 AM Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to... [Read more](https://mezzaninegrowth.com/blog/how-to-prepare-for-a-tradeshow) [![4 Reasons Why You Need To Hire A Photographer](https://mezzaninegrowth.com/hs-fs/hubfs/hirephotographer.png?width=700&height=400&name=hirephotographer.png)](https://mezzaninegrowth.com/blog/4-reasons-why-you-need-to-hire-a-photographer) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [4 Reasons Why You Need To Hire A Photographer](https://mezzaninegrowth.com/blog/4-reasons-why-you-need-to-hire-a-photographer) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 20, 2017, 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... [Read more](https://mezzaninegrowth.com/blog/4-reasons-why-you-need-to-hire-a-photographer) [![tie-690084_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/tie-690084_640.jpg?width=700&height=400&name=tie-690084_640.jpg)](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 3 min read. ## [Practical Tips for B2B Sales Management Greatness](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 6, 2017, 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... [Read more](https://mezzaninegrowth.com/blog/practical-tips-for-b2b-sales-management-greatness) [![banner-1002465_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/banner-1002465_640.jpg?width=700&height=400&name=banner-1002465_640.jpg)](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [The Importance of Foundational Activities](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 27, 2017, 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... 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