--- title: B2B Growth Blog | Mezzanine Growth | Marketing Tactics (6) description: Marketing Tactics | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Marketing Tactics (6): [![5 ways marketing helps grow your business](https://mezzaninegrowth.com/hs-fs/hubfs/5%20ways%20marketing%20helps%20grow%20your%20business.jpg?width=700&height=400&name=5%20ways%20marketing%20helps%20grow%20your%20business.jpg)](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [5 Ways Marketing Impacts The Growth Of Your Business](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 11, 2016, 11:20:21 AM If you run a business-to-business (B2B) company or are responsible for sales in one, chances are... [Read more](https://mezzaninegrowth.com/blog/5-ways-marketing-impacts-the-growth-of-your-business) [![B2B_and_B2C.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/B2B_and_B2C.jpg?width=700&height=400&name=B2B_and_B2C.jpg)](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [6 Ways B2C Marketing Tactics Are Being Used in B2B Marketing](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 3, 2016, 10:28:38 AM B2B marketeering is sometimes considered less exciting than marketing to consumers. But it doesn’t... [Read more](https://mezzaninegrowth.com/blog/6-ways-b2c-marketing-tactics-are-being-used-in-b2b-marketing) [![B2b.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Images/B2b.jpg?width=700&height=400&name=B2b.jpg)](https://mezzaninegrowth.com/blog/the-b2b-buyer-journey) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 2 min read. ## [The B2B Buyer Journey](https://mezzaninegrowth.com/blog/the-b2b-buyer-journey) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 25, 2016, 10:47:56 AM At Mezzanine, we think of the buyer journey in 4 categories: Attract, Convert, Close, Delight. Our... [Read more](https://mezzaninegrowth.com/blog/the-b2b-buyer-journey) [![Art_of_Marketing.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Art_of_Marketing.jpg?width=700&height=400&name=Art_of_Marketing.jpg)](https://mezzaninegrowth.com/blog/what-we-learned-at-the-art-of-marketing-conference-2016) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [What We Learned at the Art of Marketing Conference 2016](https://mezzaninegrowth.com/blog/what-we-learned-at-the-art-of-marketing-conference-2016) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 20, 2016, 10:40:09 AM Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June... [Read more](https://mezzaninegrowth.com/blog/what-we-learned-at-the-art-of-marketing-conference-2016) [![social_media_blog.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/social_media_blog.jpg?width=700&height=400&name=social_media_blog.jpg)](https://mezzaninegrowth.com/blog/four-reasons-why-your-business-cant-afford-to-ignore-social-media) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [Four Reasons Why Your Business Can’t Afford To Ignore Social Media](https://mezzaninegrowth.com/blog/four-reasons-why-your-business-cant-afford-to-ignore-social-media) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 14, 2016, 11:03:44 AM If you knew there was an industry networking event taking place with all your existing and future... [Read more](https://mezzaninegrowth.com/blog/four-reasons-why-your-business-cant-afford-to-ignore-social-media) [![6 Reasons Webinars Are an Important Part of a Content Marketing Strategy](https://mezzaninegrowth.com/hs-fs/hubfs/webinar-482x335-482x335.jpg?width=700&height=400&name=webinar-482x335-482x335.jpg)](https://mezzaninegrowth.com/blog/six-reasons-webinars-are-an-important-part-of-a-content-marketing-strategy) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [6 Reasons Webinars Are an Important Part of a Content Marketing Strategy](https://mezzaninegrowth.com/blog/six-reasons-webinars-are-an-important-part-of-a-content-marketing-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 10, 2016, 12:42:39 PM According to the Content Marketing Institute\[1\], over 60% of B2B marketers are using webinars as... [Read more](https://mezzaninegrowth.com/blog/six-reasons-webinars-are-an-important-part-of-a-content-marketing-strategy) [![3 Key Stats That Show How B2B Buying Process Has Changed](https://mezzaninegrowth.com/hs-fs/hubfs/blog-files/67_percent_of_the_buying_process_is_done_digitally.jpg?width=700&height=400&name=67_percent_of_the_buying_process_is_done_digitally.jpg)](https://mezzaninegrowth.com/blog/three-key-stats-that-demonstrate-how-the-b2b-buying-process-has-changed) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [3 Key Stats That Show How B2B Buying Process Has Changed](https://mezzaninegrowth.com/blog/three-key-stats-that-demonstrate-how-the-b2b-buying-process-has-changed) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Apr 15, 2016, 12:25:32 PM The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B... [Read more](https://mezzaninegrowth.com/blog/three-key-stats-that-demonstrate-how-the-b2b-buying-process-has-changed) [![How To Choose The Right Marketing Methods For A B2B Company](https://mezzaninegrowth.com/hs-fs/hubfs/Choose_the_right_marketing_tactics.jpg?width=700&height=400&name=Choose_the_right_marketing_tactics.jpg)](https://mezzaninegrowth.com/blog/how-should-you-choose-the-right-marketing-tactics) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [How To Choose The Right Marketing Methods For A B2B Company](https://mezzaninegrowth.com/blog/how-should-you-choose-the-right-marketing-tactics) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jan 19, 2016, 10:30:00 AM It’s hard for B2B companies to choose the right marketing methods. There are dozens to choose from... [Read more](https://mezzaninegrowth.com/blog/how-should-you-choose-the-right-marketing-tactics) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Printing_press.jpg?width=700&height=400&name=Printing_press.jpg)](https://mezzaninegrowth.com/blog/marketing-to-internal-customers) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 3 min read. ## [Is There A benefit To Marketing To Internal Customers?](https://mezzaninegrowth.com/blog/marketing-to-internal-customers) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Dec 4, 2015, 2:19:37 PM Most companies think of their marketing as a way to connect with customers. But in B2B, there are... [Read more](https://mezzaninegrowth.com/blog/marketing-to-internal-customers) [![](https://mezzaninegrowth.com/hs-fs/hubfs/microphone-338481_640.jpg?width=700&height=400&name=microphone-338481_640.jpg)](https://mezzaninegrowth.com/blog/ask-me-anything-on-b2b-strategic-marketing-planning-wrap-up) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 8 min read. ## [Ask-Me-Anything on B2B Strategic Marketing Planning - Wrap up](https://mezzaninegrowth.com/blog/ask-me-anything-on-b2b-strategic-marketing-planning-wrap-up) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 24, 2015, 12:04:16 PM Thanks to everyone who contributed to my first Ask-Me-Anything session. We had some great... 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