Posts about Public Relations:

Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President...

Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd,...

Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools...

There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and...

Ever notice that the Wikipedia entry for a search term is usually one of the first results when...

Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why...

Not too long ago the practice of product launch was not even recognized. Many companies simply...

People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it...

Traditionally, marketers have used press releases to increase brand awareness for a product or...

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