--- title: B2B Growth Blog | Mezzanine Growth | Public Relations description: Public Relations | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/public-relations#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Public Relations: [![How To Approach A B2B PR Program](https://mezzaninegrowth.com/hs-fs/hubfs/adviceforprforB2B.png?width=700&height=400&name=adviceforprforB2B.png)](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) < 1min read. ## [How To Approach A B2B PR Program](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 4, 2021, 11:21:16 AM Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President... [Read more](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [![How To Integrate PR Into Your B2B Marketing Programs](https://mezzaninegrowth.com/hs-fs/hubfs/integrate%20pr%20into%20b2b.png?width=700&height=400&name=integrate%20pr%20into%20b2b.png)](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) < 1min read. ## [How To Integrate PR Into Your B2B Marketing Programs](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 6, 2021, 9:42:26 AM Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd,... [Read more](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [![](https://mezzaninegrowth.com/hs-fs/hubfs/marketing.firm.png?width=700&height=400&name=marketing.firm.png)](https://mezzaninegrowth.com/blog/pr-as-a-marketing-tool) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [4 Ways To Make The Most Of Public Relations For Your Company](https://mezzaninegrowth.com/blog/pr-as-a-marketing-tool) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 7, 2015, 12:10:00 PM Here’s a surprising fact for business-to-business companies: PR is one of the most powerful tools... [Read more](https://mezzaninegrowth.com/blog/pr-as-a-marketing-tool) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [What Shortcuts Can and Can’t You Take in PR?](https://mezzaninegrowth.com/blog/shortcuts-can-cant-take-pr) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 29, 2014, 11:13:53 AM There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and... [Read more](https://mezzaninegrowth.com/blog/shortcuts-can-cant-take-pr) [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [3 tips for getting your company onto Wikipedia](https://mezzaninegrowth.com/blog/3-tips-getting-company-onto-wikipedia) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 22, 2014, 6:00:46 AM Ever notice that the Wikipedia entry for a search term is usually one of the first results when... [Read more](https://mezzaninegrowth.com/blog/3-tips-getting-company-onto-wikipedia) [![](https://mezzaninegrowth.com/hs-fs/file-2769779573-jpeg/blog-files/marketing-tools-300x248.jpeg?width=700&height=400&name=marketing-tools-300x248.jpeg)](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 3 min read. ## [5 inexpensive and very effective B2B marketing tools](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 27, 2013, 7:49:05 AM Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why... [Read more](https://mezzaninegrowth.com/blog/5-inexpensive-and-very-effective-b2b-marketing-tools-lisa-shepherd) [![](https://mezzaninegrowth.com/hs-fs/file-2769779368-jpg/blog-files/product-word-cloud.jpg?width=700&height=400&name=product-word-cloud.jpg)](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Does it Take a Village to Launch a Product?](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jun 11, 2013, 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... [Read more](https://mezzaninegrowth.com/blog/does-it-take-a-village-to-launch-a-product-shannon-dougall) [![](https://mezzaninegrowth.com/hs-fs/file-2769778533-jpg/blog-files/town-crier-300x300.jpg?width=700&height=400&name=town-crier-300x300.jpg)](https://mezzaninegrowth.com/blog/becoming-your-own-town-crier-public-relations-for-manufacturing-elmira-abushayeva) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 1 min read. ## [Becoming Your Own Town Crier: Public Relations for Manufacturing](https://mezzaninegrowth.com/blog/becoming-your-own-town-crier-public-relations-for-manufacturing-elmira-abushayeva) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 14, 2013, 7:00:07 AM People don’t know what they don’t know. It’s a seemingly confusing statement, but in fact, it... [Read more](https://mezzaninegrowth.com/blog/becoming-your-own-town-crier-public-relations-for-manufacturing-elmira-abushayeva) [![5 Steps to Make PR Work for Your B2B Company](https://mezzaninegrowth.com/hs-fs/file-2769776968-jpg/blog-files/istock_000009406411xsmall.jpg?width=700&height=400&name=istock_000009406411xsmall.jpg)](https://mezzaninegrowth.com/blog/5-steps-to-making-pr-work-for-your-b2b-company-karen-hazan) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 1 min read. ## [5 Steps to Make PR Work for Your B2B Company](https://mezzaninegrowth.com/blog/5-steps-to-making-pr-work-for-your-b2b-company-karen-hazan) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 31, 2012, 4:00:12 AM Traditionally, marketers have used press releases to increase brand awareness for a product or... 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