--- title: B2B Growth Blog | Mezzanine Growth | Social Media description: Social Media | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/social-media#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Social Media: [![3 Myths That Keep Canadian Manufacturers From Using Social Media](https://mezzaninegrowth.com/hs-fs/hubfs/manufacturingsocialmedia.png?width=700&height=400&name=manufacturingsocialmedia.png)](https://mezzaninegrowth.com/blog/5-questions-every-manufacturer-should-consider-before-jumping-into-social-media) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing) 6 min read. ## [3 Myths That Keep Canadian Manufacturers From Using Social Media](https://mezzaninegrowth.com/blog/5-questions-every-manufacturer-should-consider-before-jumping-into-social-media) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 12, 2021, 11:04:59 AM We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore... [Read more](https://mezzaninegrowth.com/blog/5-questions-every-manufacturer-should-consider-before-jumping-into-social-media) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Should%20My%20Company%20Be%20On%20Facebook%20Or%20LinkedIn%3F-6.png?width=700&height=400&name=Should%20My%20Company%20Be%20On%20Facebook%20Or%20LinkedIn%3F-6.png)](https://mezzaninegrowth.com/blog/should-my-b2b-company-be-on-facebook) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) < 1min read. ## [Should My B2B Company Be On Facebook?](https://mezzaninegrowth.com/blog/should-my-b2b-company-be-on-facebook) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 18, 2021, 12:44:02 PM Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the... [Read more](https://mezzaninegrowth.com/blog/should-my-b2b-company-be-on-facebook) [![social-1834011_1920](https://mezzaninegrowth.com/hs-fs/hubfs/social-1834011_1920.png?width=700&height=400&name=social-1834011_1920.png)](https://mezzaninegrowth.com/blog/are-linkedin-ads-worth-it-for-b2b-lead-generation) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 4 min read. ## [Are LinkedIn Ads Worth It For B2B Lead Generation?](https://mezzaninegrowth.com/blog/are-linkedin-ads-worth-it-for-b2b-lead-generation) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 20, 2019, 8:00:00 AM With over 645 million users to-date, LinkedIn is the world’s largest professional networking site.... [Read more](https://mezzaninegrowth.com/blog/are-linkedin-ads-worth-it-for-b2b-lead-generation) [![Blog photos](https://mezzaninegrowth.com/hs-fs/hubfs/Blog%20photos.png?width=700&height=400&name=Blog%20photos.png)](https://mezzaninegrowth.com/blog/4-reasons-why-b2b-businesses-shouldnt-ignore-instagram) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Lead Generation](https://mezzaninegrowth.com/blog/topic/lead-generation) 3 min read. ## [4 Reasons Why B2B Businesses Shouldn’t Ignore Instagram](https://mezzaninegrowth.com/blog/4-reasons-why-b2b-businesses-shouldnt-ignore-instagram) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 16, 2019, 8:00:00 AM Five years ago, when working with our B2B clients, we would focus on building their social presence... [Read more](https://mezzaninegrowth.com/blog/4-reasons-why-b2b-businesses-shouldnt-ignore-instagram) [![How to go viral with B2B social media](https://mezzaninegrowth.com/hs-fs/hubfs/How%20to%20go%20viral%20with%20B2B%20social%20media.jpeg?width=700&height=400&name=How%20to%20go%20viral%20with%20B2B%20social%20media.jpeg)](https://mezzaninegrowth.com/blog/how-to-go-viral-with-b2b-social-media) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 3 min read. ## [How To Go Viral With B2B Social Media](https://mezzaninegrowth.com/blog/how-to-go-viral-with-b2b-social-media) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 21, 2019, 8:00:00 AM Everyone has heard of videos going viral, and every marketer wants to be the mind behind content... [Read more](https://mezzaninegrowth.com/blog/how-to-go-viral-with-b2b-social-media) [![Reasons B2B Companies Should Invest in Paid Social Media Now-1](https://mezzaninegrowth.com/hs-fs/hubfs/Reasons%20B2B%20Companies%20Should%20Invest%20in%20Paid%20Social%20Media%20Now-1.jpg?width=700&height=400&name=Reasons%20B2B%20Companies%20Should%20Invest%20in%20Paid%20Social%20Media%20Now-1.jpg)](https://mezzaninegrowth.com/blog/3-reasons-b2b-companies-should-invest-in-paid-social-now) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 4 min read. ## [3 Reasons that B2B Companies Should Invest in Paid Social Now](https://mezzaninegrowth.com/blog/3-reasons-b2b-companies-should-invest-in-paid-social-now) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 4, 2018, 2:00:00 PM Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171 [Read more](https://mezzaninegrowth.com/blog/3-reasons-b2b-companies-should-invest-in-paid-social-now) [![Shock](https://mezzaninegrowth.com/hs-fs/hubfs/Shock.jpg?width=700&height=400&name=Shock.jpg)](https://mezzaninegrowth.com/blog/can-you-use-f-bombs-in-marketing) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 5 min read. ## [Can You Use F Bombs in Your Marketing?](https://mezzaninegrowth.com/blog/can-you-use-f-bombs-in-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 23, 2018, 10:15:00 AM As a business-to-business marketer, you deal in the rough-and-tumble world of B2B. You don’t shy... [Read more](https://mezzaninegrowth.com/blog/can-you-use-f-bombs-in-marketing) [![LinkedIn or Facebook Ads: Which Is Best?](https://mezzaninegrowth.com/hs-fs/hubfs/LinkedIn%20vs%20Facebook.png?width=700&height=400&name=LinkedIn%20vs%20Facebook.png)](https://mezzaninegrowth.com/blog/linkedin-vs.-facebook-ads-where-to-invest-your-b2b-marketing-budget) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 3 min read. ## [LinkedIn or Facebook Ads: Which Is Best?](https://mezzaninegrowth.com/blog/linkedin-vs.-facebook-ads-where-to-invest-your-b2b-marketing-budget) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jul 10, 2018, 1:25:06 PM or most business-to-business (B2B) companies, generating leads is the top priority for marketing.... [Read more](https://mezzaninegrowth.com/blog/linkedin-vs.-facebook-ads-where-to-invest-your-b2b-marketing-budget) [![google-plus-940317_640.png](https://mezzaninegrowth.com/hs-fs/hubfs/google-plus-940317_640.png?width=700&height=400&name=google-plus-940317_640.png)](https://mezzaninegrowth.com/blog/is-google-worth-it-for-business-to-business) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Is Google+ worth it for business to business?](https://mezzaninegrowth.com/blog/is-google-worth-it-for-business-to-business) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 5, 2017, 10:30:00 AM Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing... [Read more](https://mezzaninegrowth.com/blog/is-google-worth-it-for-business-to-business) [![linkedin-911794_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/linkedin-911794_640.jpg?width=700&height=400&name=linkedin-911794_640.jpg)](https://mezzaninegrowth.com/blog/pay-to-play-are-linkedin-ads-worth-it) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Are LinkedIn Ads Worth The Money?](https://mezzaninegrowth.com/blog/pay-to-play-are-linkedin-ads-worth-it) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 21, 2017, 10:30:00 AM Social media has become a staple in everyday life. 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