Social Media, Manufacturing 6 min read. 3 Myths That Keep Canadian Manufacturers From Using Social Media Mezzanine Growth Oct 12, 2021 11:04:59 AM We’ve said it before, and we’ll say it again, Canadian manufacturers can no longer afford to ignore... Read more
Social Media < 1min read. Should My B2B Company Be On Facebook? Mezzanine Growth Feb 18, 2021 12:44:02 PM Mezzanine's President, Lisa Shepherd, talks to Andrew Jenkins, Principal at Volterra, about the... Read more
Social Media 4 min read. Are LinkedIn Ads Worth It For B2B Lead Generation? Lisa Shepherd Aug 20, 2019 8:00:00 AM With over 645 million users to-date, LinkedIn is the world’s largest professional networking site.... Read more
Social Media, Lead Generation 3 min read. 4 Reasons Why B2B Businesses Shouldn’t Ignore Instagram Lisa Shepherd Jul 16, 2019 8:00:00 AM Five years ago, when working with our B2B clients, we would focus on building their social presence... Read more
Social Media 3 min read. How To Go Viral With B2B Social Media Lisa Shepherd May 21, 2019 8:00:00 AM Everyone has heard of videos going viral, and every marketer wants to be the mind behind content... Read more
Social Media 4 min read. 3 Reasons that B2B Companies Should Invest in Paid Social Now Lisa Shepherd Sep 4, 2018 2:00:00 PM Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171 Read more
Social Media, Marketing Strategy and Planning 5 min read. Can You Use F Bombs in Your Marketing? Lisa Shepherd Jul 23, 2018 10:15:00 AM As a business-to-business marketer, you deal in the rough-and-tumble world of B2B. You don’t shy... Read more
Social Media 3 min read. LinkedIn or Facebook Ads: Which Is Best? Mezzanine Growth Jul 10, 2018 1:25:06 PM or most business-to-business (B2B) companies, generating leads is the top priority for marketing.... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. Is Google+ worth it for business to business? Lisa Shepherd Sep 5, 2017 10:30:00 AM Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing... Read more
Social Media, Marketing Tactics, B2B Marketing 3 min read. Are LinkedIn Ads Worth The Money? Lisa Shepherd Aug 21, 2017 10:30:00 AM Social media has become a staple in everyday life. With a projected 2.95 billion users this year, ... Read more