--- title: B2B Growth Blog | Mezzanine Growth | Social Media (3) description: Social Media | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. 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[Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Social Media (3): [![How To Use Social Media For B2B Sales](https://mezzaninegrowth.com/hs-fs/hubfs/social-suggested-images/social_media_blog-7.jpg?width=700&height=400&name=social_media_blog-7.jpg)](https://mezzaninegrowth.com/blog/how-to-use-social-media-for-b2b-sales) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 2 min read. ## [How To Use Social Media For B2B Sales](https://mezzaninegrowth.com/blog/how-to-use-social-media-for-b2b-sales) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 4, 2015, 3:30:00 PM Social media is becoming main-stream in many business-to-business industries Learn what this means... [Read more](https://mezzaninegrowth.com/blog/how-to-use-social-media-for-b2b-sales) [![How to Use Use Social Media as a B2B Sales Tool](https://mezzaninegrowth.com/hs-fs/file-2742939841-jpg/blog-files/leeza-blog-post-pic-300x300.jpg?width=700&height=400&name=leeza-blog-post-pic-300x300.jpg)](https://mezzaninegrowth.com/blog/social-media-b2b-sales-tool) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics) 2 min read. ## [How to Use Use Social Media as a B2B Sales Tool](https://mezzaninegrowth.com/blog/social-media-b2b-sales-tool) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 3, 2014, 9:54:56 AM In the B2B realm, social media has gotten a rather bad rap. Many are quick to dismiss a social... [Read more](https://mezzaninegrowth.com/blog/social-media-b2b-sales-tool) [![How To Use Social Media As An Effective B2B Marketing Tool](https://mezzaninegrowth.com/hs-fs/hubfs/socialmedia.png?width=700&height=400&name=socialmedia.png)](https://mezzaninegrowth.com/blog/social-media-2) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 2 min read. ## [How To Use Social Media As An Effective B2B Marketing Tool](https://mezzaninegrowth.com/blog/social-media-2) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 17, 2013, 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... [Read more](https://mezzaninegrowth.com/blog/social-media-2) [![](https://mezzaninegrowth.com/hs-fs/file-2769779698-jpg/blog-files/social-media-in-business-social-media-applications-guide-300x270.jpg?width=700&height=400&name=social-media-in-business-social-media-applications-guide-300x270.jpg)](https://mezzaninegrowth.com/blog/the-pros-and-cons-of-social-media-marketing-in-b2b-leeza-pece) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [The Pros and Cons Of Social Media Marketing In B2B](https://mezzaninegrowth.com/blog/the-pros-and-cons-of-social-media-marketing-in-b2b-leeza-pece) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Sep 10, 2013, 6:39:09 AM Are you helping or hindering your digital presence with your use of social media? So many companies... [Read more](https://mezzaninegrowth.com/blog/the-pros-and-cons-of-social-media-marketing-in-b2b-leeza-pece) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [Google+ as a B2B platform: why aren’t you using it?](https://mezzaninegrowth.com/blog/google-as-a-b2b-business-platform-why-arent-you-using-it-vanessa-hutchinson) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 29, 2013, 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... [Read more](https://mezzaninegrowth.com/blog/google-as-a-b2b-business-platform-why-arent-you-using-it-vanessa-hutchinson) [![](https://mezzaninegrowth.com/hs-fs/file-2769779248-png/blog-files/crowdfunding-for-business-ipledg-crowdfunding-website.png?width=700&height=400&name=crowdfunding-for-business-ipledg-crowdfunding-website.png)](https://mezzaninegrowth.com/blog/free-digital-marketing-tips-for-your-local-services-business) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 1 min read. ## [Free Digital Marketing Tips For Your Local Services Business](https://mezzaninegrowth.com/blog/free-digital-marketing-tips-for-your-local-services-business) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 15, 2013, 11:05:32 AM Local business owners often find it challenging to dedicate time and money to marketing. Taking... [Read more](https://mezzaninegrowth.com/blog/free-digital-marketing-tips-for-your-local-services-business) [![Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/hs-fs/file-2769779198-jpg/blog-files/sm-picture-252x300.jpg?width=700&height=400&name=sm-picture-252x300.jpg)](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Market Research](https://mezzaninegrowth.com/blog/topic/market-research), [Competitive Intelligence](https://mezzaninegrowth.com/blog/topic/competitive-intelligence), [Market Assessment](https://mezzaninegrowth.com/blog/topic/market-assessment) 2 min read. ## [Is It Possible to Overdress B2B Marketing With Social Media?](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) May 8, 2013, 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... [Read more](https://mezzaninegrowth.com/blog/dont-overdress-with-social-media-b2b-marketing) [![How Many Twitter Accounts Is Too Many?](https://mezzaninegrowth.com/hs-fs/file-2769778678-png/blog-files/twitter-bird-white-on-blue.png?width=700&height=400&name=twitter-bird-white-on-blue.png)](https://mezzaninegrowth.com/blog/one-twitter-account-two-twitter-accounts-three-twitter-accounts-more-maggie-brennand) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media) 2 min read. ## [How Many Twitter Accounts Is Too Many?](https://mezzaninegrowth.com/blog/one-twitter-account-two-twitter-accounts-three-twitter-accounts-more-maggie-brennand) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 26, 2013, 10:57:05 AM So, you’ve decided to use Twitter. But now the question becomes, how many Twitter accounts does... [Read more](https://mezzaninegrowth.com/blog/one-twitter-account-two-twitter-accounts-three-twitter-accounts-more-maggie-brennand) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 1 min read. ## [Why Social Media Works for B2B Marketing](https://mezzaninegrowth.com/blog/why-social-media-works-for-b2b-marketing-sylvia-franklin) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Dec 17, 2012, 4:30:39 AM Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration... [Read more](https://mezzaninegrowth.com/blog/why-social-media-works-for-b2b-marketing-sylvia-franklin) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) 2 min read. ## [Don't Fake Your Social Media Presence](https://mezzaninegrowth.com/blog/dont-fake-your-social-media-presence-meredith-low) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Sep 19, 2012, 5:00:27 AM It's not surprising that social media shortcuts are becoming more prominent. The impetus to engage... 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