--- title: B2B Growth Blog | Mezzanine Growth | Strategic Marketing description: Strategic Marketing | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/strategic-marketing#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Strategic Marketing: [![B2B marketing strategy](https://mezzaninegrowth.com/hs-fs/hubfs/Capabilities-1.png?width=700&height=400&name=Capabilities-1.png)](https://mezzaninegrowth.com/blog/marketing-strategy) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 2 min read. ## [B2B Marketing strategy and planning services](https://mezzaninegrowth.com/blog/marketing-strategy) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Aug 7, 2026, 3:33:32 PM Marketing strategy, demand generation, and revenue planning for B2B Without a clear strategy, B2B... [Read more](https://mezzaninegrowth.com/blog/marketing-strategy) [![Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/hs-fs/hubfs/B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png?width=700&height=400&name=B2B%20content%20agency%20in%20the%20age%20of%20AI%20blog.png)](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [Why B2B companies still need a content agency in the age of AI](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 10, 2026, 4:24:35 PM There is no question that AI should play a role in every B2B content program. The question is how. [Read more](https://mezzaninegrowth.com/blog/why-b2b-companies-still-need-a-content-agency-in-the-age-of-ai) [![Five trends shaping B2B marketing](https://mezzaninegrowth.com/hs-fs/hubfs/Feb%20(2).png?width=700&height=400&name=Feb%20(2).png)](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [Five trends shaping B2B marketing and beyond](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 3, 2026, 9:48:44 AM Each year brings a new roundup of B2B marketing trends, often suggesting significant shifts in how... [Read more](https://mezzaninegrowth.com/blog/five-trends-shaping-b2b-marketing) [![](https://mezzaninegrowth.com/hs-fs/hubfs/The%20great%20SEO%20shake-up-1.png?width=700&height=400&name=The%20great%20SEO%20shake-up-1.png)](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [Marketing Metrics](https://mezzaninegrowth.com/blog/topic/marketing-metrics), [AI](https://mezzaninegrowth.com/blog/topic/ai) 4 min read. ## [The great SEO shake-up: How B2B marketing leaders should adapt to AI search and Google's latest algorithm updates](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Dec 15, 2025, 9:15:01 AM If your SEO metrics have looked unusual lately, you’re not imagining things. Google rolled out... [Read more](https://mezzaninegrowth.com/blog/the-great-seo-shake-up-how-b2b-marketing-leaders-should-adapt-to-ai-search-and-googles-latest-algorithm-updates) [![13 Ways That B2C Marketing Strategies Can Transform Your B2B Manufacturing Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/transformation.png?width=700&height=400&name=transformation.png)](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 7 min read. ## [13 Ways That B2C Marketing Strategies Can Transform Your B2B Manufacturing Marketing](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Nov 25, 2021, 10:42:28 AM At their core, all businesses sell to people - not to other businesses. Whether your expertise is... [Read more](https://mezzaninegrowth.com/blog/lessons-b2b-marketers-can-take-from-b2c) [![11 Essential Tactics To Effectively Market A Manufacturing Company To Distributors](https://mezzaninegrowth.com/hs-fs/hubfs/marketingtactics11.png?width=700&height=400&name=marketingtactics11.png)](https://mezzaninegrowth.com/blog/marketing-to-distributors-7-essential-tactics) [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Manufacturing](https://mezzaninegrowth.com/blog/topic/manufacturing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 5 min read. ## [11 Essential Tactics to Market a Manufacturing Company to Distributors](https://mezzaninegrowth.com/blog/marketing-to-distributors-7-essential-tactics) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Jun 10, 2021, 2:39:32 PM A key piece of the marketing strategy puzzle for any manufacturing company is to market to the... [Read more](https://mezzaninegrowth.com/blog/marketing-to-distributors-7-essential-tactics) [![How To Approach A B2B PR Program](https://mezzaninegrowth.com/hs-fs/hubfs/adviceforprforB2B.png?width=700&height=400&name=adviceforprforB2B.png)](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) \< 1min read. ## [How To Approach A B2B PR Program](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) May 4, 2021, 11:21:16 AM Are you considering a public relations (PR) program for your B2B company? Lisa Shepherd, President... [Read more](https://mezzaninegrowth.com/blog/how-to-approach-a-b2b-pr-program) [![Meet Andrew Green, the New VP of Client Strategy at Mezzanine Growth](https://mezzaninegrowth.com/hs-fs/hubfs/meetandrewgreen.png?width=700&height=400&name=meetandrewgreen.png)](https://mezzaninegrowth.com/blog/meet-andrew-green-the-new-vp-of-client-strategy-at-mezzanine-growth) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Meet Andrew Green, the new VP of client strategy at Mezzanine Growth](https://mezzaninegrowth.com/blog/meet-andrew-green-the-new-vp-of-client-strategy-at-mezzanine-growth) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 28, 2021, 10:56:33 AM Meet Andrew Green, the new Vice President, Client Strategy. In this new role, Andrew will lead... [Read more](https://mezzaninegrowth.com/blog/meet-andrew-green-the-new-vp-of-client-strategy-at-mezzanine-growth) [![How To Integrate PR Into Your B2B Marketing Programs](https://mezzaninegrowth.com/hs-fs/hubfs/integrate%20pr%20into%20b2b.png?width=700&height=400&name=integrate%20pr%20into%20b2b.png)](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [Public Relations](https://mezzaninegrowth.com/blog/topic/public-relations), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) \< 1min read. ## [How To Integrate PR Into Your B2B Marketing Programs](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Apr 6, 2021, 9:42:26 AM Is public relations (PR) a part of your strategic marketing plan? In this video Lisa Shepherd,... [Read more](https://mezzaninegrowth.com/blog/how-to-integrate-pr-into-your-b2b-marketing-programs) [![Mezzanine Growth Named Top Canadian B2B Business Leader](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine_growth_clutch_2021.png?width=700&height=400&name=mezzanine_growth_clutch_2021.png)](https://mezzaninegrowth.com/blog/mezzanine-growth-named-top-canadian-b2b-business-leader) [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 1 min read. ## [We Did it Again! Mezzanine Growth Named Top Canadian B2B Business Leader](https://mezzaninegrowth.com/blog/mezzanine-growth-named-top-canadian-b2b-business-leader) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 22, 2021, 10:24:07 AM Mezzanine Growth is thrilled to share that it has again been named a top business-to-business (B2B)... 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