--- title: B2B Growth Blog | Mezzanine Growth | Website description: Website | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/website#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Website: [![B2B buying trends 2025](https://mezzaninegrowth.com/hs-fs/hubfs/Blog%20post.png?width=700&height=400&name=Blog%20post.png)](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) [Website](https://mezzaninegrowth.com/blog/topic/website), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales) 4 min read. ## [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Feb 21, 2025, 3:56:32 PM Each year brings a new roundup of B2B buying trends, which often suggest significant shifts in how... [Read more](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Mezz%20Announcement%20Blog%20Post-4-1.png?width=700&height=400&name=Mezz%20Announcement%20Blog%20Post-4-1.png)](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [Website](https://mezzaninegrowth.com/blog/topic/website), [Branding](https://mezzaninegrowth.com/blog/topic/branding), [Mezzanine News](https://mezzaninegrowth.com/blog/topic/mezzanine-news), [News](https://mezzaninegrowth.com/blog/topic/news) 1 min read. ## [Introducing: A new look and website for Mezzanine Growth](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Oct 10, 2023, 3:02:50 PM We are thrilled to unveil our new visual identity and website, which mark a significant milestone... [Read more](https://mezzaninegrowth.com/blog/introducing-a-new-look-and-website-for-mezzanine-growth) [![Web.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Web.jpg?width=700&height=400&name=Web.jpg)](https://mezzaninegrowth.com/blog/how-often-should-i-redesign-my-website) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [How often should I redesign my website?](https://mezzaninegrowth.com/blog/how-often-should-i-redesign-my-website) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Oct 30, 2017, 10:30:00 AM Often when I talk to clients about updating their website they say, ‘but we just updated it’. And... [Read more](https://mezzaninegrowth.com/blog/how-often-should-i-redesign-my-website) [![break-2326426_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/break-2326426_640.jpg?width=700&height=400&name=break-2326426_640.jpg)](https://mezzaninegrowth.com/blog/no-more-sliders) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [No. More. Sliders!](https://mezzaninegrowth.com/blog/no-more-sliders) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Jul 31, 2017, 10:30:00 AM You’ve gone to a new website, it loads and the top image catches your eye. You read the heading and... [Read more](https://mezzaninegrowth.com/blog/no-more-sliders) [![banner-1002465_640.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/banner-1002465_640.jpg?width=700&height=400&name=banner-1002465_640.jpg)](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing), [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [The Importance of Foundational Activities](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 27, 2017, 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... [Read more](https://mezzaninegrowth.com/blog/the-importance-of-foundational-activities) [![SEO in Web Strategy.png](https://mezzaninegrowth.com/hs-fs/hubfs/SEO%20in%20Web%20Strategy.png?width=700&height=400&name=SEO%20in%20Web%20Strategy.png)](https://mezzaninegrowth.com/blog/importance-of-seo-in-your-website-strategy) [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [Importance Of SEO In Your Website Strategy](https://mezzaninegrowth.com/blog/importance-of-seo-in-your-website-strategy) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 22, 2017, 8:06:38 AM Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather.... [Read more](https://mezzaninegrowth.com/blog/importance-of-seo-in-your-website-strategy) [![monitor-1350918_640.png](https://mezzaninegrowth.com/hs-fs/hubfs/monitor-1350918_640.png?width=700&height=400&name=monitor-1350918_640.png)](https://mezzaninegrowth.com/blog/what-an-outdated-website-communicates-about-you) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Strategic Marketing](https://mezzaninegrowth.com/blog/topic/strategic-marketing) 3 min read. ## [What an outdated website communicates about you](https://mezzaninegrowth.com/blog/what-an-outdated-website-communicates-about-you) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 13, 2017, 10:30:00 AM Perception is stronger than reality. Your website isn’t just a marketing tool it is a... [Read more](https://mezzaninegrowth.com/blog/what-an-outdated-website-communicates-about-you) [![Website rebuild.jpg](https://mezzaninegrowth.com/hs-fs/hubfs/Website%20rebuild.jpg?width=700&height=400&name=Website%20rebuild.jpg)](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing) 3 min read. ## [Time for a Change? 5 Steps to a Successful Website Redesign](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Nov 14, 2016, 10:23:32 AM Your company’s website is the single biggest vehicle for communicating your brand messaging to the... [Read more](https://mezzaninegrowth.com/blog/5-steps-to-a-successful-website-redesign) [![](https://mezzaninegrowth.com/hs-fs/hubfs/boy-666803_1280.jpg?width=700&height=400&name=boy-666803_1280.jpg)](https://mezzaninegrowth.com/blog/how-to-avoid-making-it-to-the-marketingfail-list) [Social Media](https://mezzaninegrowth.com/blog/topic/social-media), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Branding](https://mezzaninegrowth.com/blog/topic/branding) 2 min read. ## [How to avoid making it to the #MarketingFail list](https://mezzaninegrowth.com/blog/how-to-avoid-making-it-to-the-marketingfail-list) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Aug 17, 2015, 2:51:00 PM Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to... [Read more](https://mezzaninegrowth.com/blog/how-to-avoid-making-it-to-the-marketingfail-list) [![](https://mezzaninegrowth.com/hs-fs/file-2742940521-jpg/blog-files/self-educate-41.jpg?width=700&height=400&name=self-educate-41.jpg)](https://mezzaninegrowth.com/blog/how-a-marketing-consulting-services-company-uses-googles-keyword-planner) [SEO](https://mezzaninegrowth.com/blog/topic/seo), [Marketing Consulting](https://mezzaninegrowth.com/blog/topic/marketing-consulting), [Outsourced Marketing](https://mezzaninegrowth.com/blog/topic/outsourced-marketing), [Website](https://mezzaninegrowth.com/blog/topic/website), [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning), [Marketing Tactics](https://mezzaninegrowth.com/blog/topic/marketing-tactics), [Marketing ROI](https://mezzaninegrowth.com/blog/topic/marketing-roi), [B2B Buyer Behaviour](https://mezzaninegrowth.com/blog/topic/b2b-buyer-behaviour), [Content Marketing](https://mezzaninegrowth.com/blog/topic/content-marketing) 3 min read. ## [Creating Killer Content Using Google's Keyword Planner](https://mezzaninegrowth.com/blog/how-a-marketing-consulting-services-company-uses-googles-keyword-planner) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Feb 19, 2015, 5:00:00 AM It’s Time to Let Your Prospects Educate Themselves Here, we’ll unveil a step-by-step guide which... 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