--- title: B2B Growth Blog | Mezzanine Growth | Women in B2B description: Women in B2B | The B2B growth blog shares tips, tactics and strategies to help you improve your lead generation and marketing effectiveness, gain customers and improve ROI. --- [Skip to content](https://mezzaninegrowth.com/blog/topic/women-in-b2b#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # B2B marketing blog ### Search Blog Posts # Posts about Women in B2B: [![Women To Watch In B2B](https://mezzaninegrowth.com/hs-fs/hubfs/IWD2022.png?width=700&height=400&name=IWD2022.png)](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [Women to watch in B2B](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 8, 2022, 7:00:00 AM In recognition of International Women’s Day,Mezzanine Growth is celebrating the achievements and... [Read more](https://mezzaninegrowth.com/blog/women-to-watch-in-b2b) [![Why B2B Companies Need More Women In Sales](https://mezzaninegrowth.com/hs-fs/hubfs/womeninsales.png?width=700&height=400&name=womeninsales.png)](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [B2B Sales](https://mezzaninegrowth.com/blog/topic/b2b-sales), [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [Why B2B companies need more women in sales](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 3, 2022, 9:09:31 AM Women make up over half of the U.S. workforce. But women hold less than one-third of... [Read more](https://mezzaninegrowth.com/blog/could-hiring-more-women-into-b2b-sales-positions-improve-your-business) [![Congratulations to these 100 Exceptional Women in B2B!](https://mezzaninegrowth.com/hs-fs/hubfs/international%20womens%20day.png?width=700&height=400&name=international%20womens%20day.png)](https://mezzaninegrowth.com/blog/congratulations-to-these-100-exceptional-women-in-b2b) [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [Congratulations To These 100 Exceptional Women In B2B!](https://mezzaninegrowth.com/blog/congratulations-to-these-100-exceptional-women-in-b2b) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 8, 2021, 8:00:00 AM This is Mezzanine’s second year recognizing exceptional women in B2B, and we couldn't be more... [Read more](https://mezzaninegrowth.com/blog/congratulations-to-these-100-exceptional-women-in-b2b) [![](https://mezzaninegrowth.com/hs-fs/hubfs/Women%20in%20B2B.jpg?width=700&height=400&name=Women%20in%20B2B.jpg)](https://mezzaninegrowth.com/blog/brilliant-women-in-b2b) [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 1 min read. ## [A Tribute To The Brilliant And Passionate Women in B2B](https://mezzaninegrowth.com/blog/brilliant-women-in-b2b) ![Picture of Lisa Shepherd](https://app.hubspot.com/settings/avatar/99a525bf72a308b855708c7b062c8833) [Lisa Shepherd](https://mezzaninegrowth.com/blog/author/lisa-shepherd) Mar 8, 2020, 8:34:55 AM When you look at the leadership ranks of business-to-business companies, you don't see many women.... [Read more](https://mezzaninegrowth.com/blog/brilliant-women-in-b2b) [![2017’s Big Hit and Big Miss in B2B Marketing](https://mezzaninegrowth.com/hs-fs/hubfs/wallstreetgirl.png?width=700&height=400&name=wallstreetgirl.png)](https://mezzaninegrowth.com/blog/2017s-big-hit-and-big-miss-in-b2b-marketing) [B2B Marketing](https://mezzaninegrowth.com/blog/topic/b2b-marketing), [Women in B2B](https://mezzaninegrowth.com/blog/topic/women-in-b2b) 2 min read. ## [2017’s Big Hit and Big Miss in B2B Marketing](https://mezzaninegrowth.com/blog/2017s-big-hit-and-big-miss-in-b2b-marketing) [Mezzanine Growth](https://mezzaninegrowth.com/blog/author/mezzanine-growth) Mar 13, 2017, 10:30:00 AM Two events this year have B2B companies making headlines. It's rare for business-to-business (B2B)... 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