--- title: When You're Small (ish), Looking Bigger Can Be A Good Marketing Strategy description: Sometimes being a small business hurts your chances of success. 5 situations when marketing can help you look bigger and increase your chances of success. image: https://mezzaninegrowth.com/hubfs/Looking%20bigger%20can%20be%20good%20marketing%20.jpg --- [Skip to content](https://mezzaninegrowth.com/blog/when-youre-small-looking-big-can-be-an-effective-marketing-strategy#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - 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[Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search [Marketing Strategy and Planning](https://mezzaninegrowth.com/blog/topic/marketing-strategy-and-planning) # When You're Small (ish), Looking Bigger Can Be A Good Marketing Strategy There's nothing wrong with being small. In fact, [small businesses have a lot of advantages](https://mezzaninegrowth.com/blog/moneyball-how-your-small-business-can-play-it-lisa-shepherd) over larger companies. They are often more nimble and responsive to customer needs. ![Looking bigger can be good marketing ](https://mezzaninegrowth.com/hs-fs/hubfs/Looking%20bigger%20can%20be%20good%20marketing%20.jpg?width=770&name=Looking%20bigger%20can%20be%20good%20marketing%20.jpg) But sometimes there is a perception that smaller businesses might not be able to handle large orders, they are not always professionally run, or they might not be around for the long haul. That's bad for business.   Sometimes the key to growth lies in looking bigger than you really are. [Strategic marketing](https://mezzaninegrowth.com/blog/4-tips-for-strategic-marketing-planning-that-work) can help small companies shift the perception of their business from ‘small fry’ to ‘serious player’. There are different points in a company’s evolution when appearing ‘big’ can be critical and *necessary.* Here are a few of the times when strategic marketing makes sense for small companies:  ### 1) Expanding Globally Selling to a global marketplace often requires a firm to refine their position, augment their key messages and elevate their brand image to better compete against global competitors. ### 2) Attracting Enterprise (Large) Customers  When selling to larger corporations, having a strong brand builds credibility and reputation. Marketing methods like public relations, white papers, case studies, and speaking at conferences are helpful in demonstrating your company’s expertise and capabilities. ### 3) Disrupting the Industry For companies that are first-to-market with a revolutionary technology, developing a strong marketing program that effectively promotes this technology and establishes your firm as the creator and leader is critical. Marketing tools like proof of concept trials, public relations, targeted business development and thought leadership help educate the market and target early adopters. ### 4) Transitioning Ownership Going through a transition can often be a good time for re-evaluating a company’s brand image. Often these are times in which is a business is entering a new era and one that requires a more professional and sophisticated image – examples include: a family run business that is transferring ownership/management to the next generation, transfer of ownership from founder to professional manager, a new management team has recently been put in place given a re-structure or simply to move to a more professionally-run business. In these situations, often, an over-haul is required which may include everything from brand re-positioning to a new look and feel that manifests in a new website, collateral, campaigns, etc. ### 5) Beating the Competition In some business-to-business (B2B) industries, the competition is weak when it comes to [marketing.](https://mezzaninegrowth.com/blog/the-3-cs-to-a-good-b2b-marketing-strategy) While this is sometimes a relief for some, it’s a significant opportunity. Building up your brand image when the others are weak can put you leaps ahead, particularly if you are trying to take market share away from competitors.    ### Summary Appearing ‘big’ isn’t about misrepresenting your company. It’s about developing an image that conveys confidence, demonstrates your capabilities, showcases your successes and communicates a clear, concise and differentiated position in the market. Corporations don’t primarily care how many employees you have or the square feet of your facilities – they care about the value you can bring to them over your competitors.  Sometimes they just need some help to see that.   ##### Popular content - [The Difference Between Business Strategy and Marketing Strategy](https://mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this) - [How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?](https://mezzaninegrowth.com/blog/number-of-touch-points-needed-for-b2b-marketing) - [Whitepaper vs. Article – The Differences and When to Use Each?](https://mezzaninegrowth.com/blog/whitepaper_vs_article_whats_the_difference_and_when_should_you_use_each) - [What Does 'B2B' Mean?](https://mezzaninegrowth.com/blog/what-does-b2b-mean) - [B2B buying trends in 2025: What businesses need to focus on](https://mezzaninegrowth.com/blog/b2b-buying-trends-in-2025-what-businesses-need-to-focus-on) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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