Candace is a highly experienced B2B marketing expert with a background in corporate, industry, account-based, and product marketing; demand generation and social media. She has led B2B marketing and sales strategies and delivered programs that combined traditional and digital approaches to engage customers and contribute to long term growth.

With over a decade of experience in customer-centric messaging, content engagement, lead generation and customer advocacy, Candace has worked with leading organizations in the construction, manufacturing, retail trade, finance and insurance sectors.