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The heart of effective B2B marketing is content, which marketers also call "Thought Leadership."...
Posts about Marketing Tactics (15):
Blogging is a well-known marketing tool and one that can be very effective—both for demonstrating...
1 min read.
Business Cards as a B2B Marketing Tool
Business cards are one of the most cost-effective marketing tools available to B2B companies, yet...
Again and again in the B2B marketing world, I am faced with the challenges derived from the...
2012 is here, and your B2B company has an ambitious marketing strategy for the year, which includes...
Screen capture software is a great way to create new video B2B marketing content in just a few...
One of the companies we worked with last year has a large sales team - over 150 people in the US...
2 min read.
Top Mobile Trends for B2B Marketing in 2012
In 2011, we saw lead generation evolve into social media programs, an increased push for compelling...
One of the most important factors in successful business to business marketing is lead management....
2 min read.
Is Blogging an Effective B2B Marketing Tool?
I had coffee with an old friend last week. He works in a professional services firm and he wanted...