--- title: Mezzanine B2B growth marketing agency | Mezzanine Growth description: Learn more about Mezzanine Growth, a leading B2B growth marketing agency, providing growth marketing strategy, lead generation, martech, and more. --- [Skip to content](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - 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[What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - [• Growth engine programs](https://mezzaninegrowth.com/b2b-growth-engine-solutions) - [• Marketing outsourcing](https://mezzaninegrowth.com/b2b-marketing-outsourcing-staffing) - [• Technology solutions](https://mezzaninegrowth.com/b2b-martech-solutions) - [• AI-SEO and paid search](https://mezzaninegrowth.com/b2b-seo-and-paid-search-services) - [• Content strategy and creation](https://mezzaninegrowth.com/b2b-content-strategy-and-creation-services) - [• Lead generation](https://mezzaninegrowth.com/b2b-lead-generation-services) - [• Website design and development](https://mezzaninegrowth.com/b2b-website-design-and-development-services) - [Capabilities and expertise](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) - Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # About Mezzanine ## Who we are Mezzanine is a Toronto-based B2B marketing agency that helps companies generate leads, build pipeline, and grow revenue across marketing, sales, and customer experience. Founded as a management consulting practice, Mezzanine combines these strategic roots with hands-on execution across content, demand generation, marketing technology, websites, and outsourced marketing support. Today, we work with B2B organizations across more than 30 industries, supporting everything from brand positioning and lead generation to marketing operations and technology implementation. With more than 25 years of experience and 400+ clients, we know what good B2B marketing looks like and what it takes to make it work. ## Our B2B marketing services and solutions --- Mezzanine provides B2B marketing services across six core areas: ##### [![Growth strategy (2)](https://mezzaninegrowth.com/hubfs/Growth%20strategy%20(2).png) **B2B marketing strategy** Market research, buyer persona development, go-to-market planning, and demand generation strategy.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ##### [![Content Icon (2)](https://mezzaninegrowth.com/hubfs/Content%20Icon%20(2).png) **Content strategy and creation** Editorial planning, thought leadership, white papers, case studies, email campaigns, and multi-channel content assets.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ##### [![Lead Generation Icon (2)](https://mezzaninegrowth.com/hubfs/Lead%20Generation%20Icon%20(2).png) **Lead generation** Targeted programs that build a healthier, more predictable pipeline across multiple channels.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ##### [![Web Dev Icon (2)](https://mezzaninegrowth.com/hubfs/Web%20Dev%20Icon%20(2).png) **Website design and development** B2B websites built to generate leads and perform across both traditional search and AI-powered answer engines.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ##### [![Technology Icon (2)](https://mezzaninegrowth.com/hubfs/Technology%20Icon%20(2).png) **Marketing technology** CRM implementation, marketing automation, AI-enabled tools, and integrated martech stacks.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ##### [![Marketing Outsourcing Icon (2)](https://mezzaninegrowth.com/hubfs/Marketing%20Outsourcing%20Icon%20(2).png) **Outsourced marketing teams** Dedicated B2B marketing resources, from specialist support to a full outsourced marketing department.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) Explore our full range of [B2B marketing services.](https://mezzaninegrowth.com/b2b-growth-marketing-agency-services) ## Our approach to B2B marketing Mezzanine’s work is built around measurable business outcomes, not activity for its own sake. Our approach combines strategic thinking with operational execution. We help clients define positioning, build marketing programs, implement technology, create content, and improve alignment across marketing and sales teams. Because we have worked across more than 30 industries and hundreds of clients, we are able to move quickly from diagnosis to action. We understand the realities of complex B2B buying cycles, long sales processes, technical products, and multi-stakeholder decision-making. We are direct about what we know, honest about what we don't, and practical in how we solve problems. When the data challenges assumptions, we address it directly. When something is not working, we adjust quickly. ## Frequently asked questions about Mezzanine ##### Who founded Mezzanine? Mezzanine was founded by Lisa Shepherd, a graduate of the Ivey School of Business at Western University. ##### How did Mezzanine get its name? The name comes from an observation our founder made while standing on the mezzanine level at an event. From that vantage point, she could see the entire stage while also being close enough to observe what was happening on the event floor. That combination of strategic perspective and operational detail is how we work with clients. ##### What industries does Mezzanine work with? Mezzanine has worked across a wide range of B2B industries, including technology, manufacturing, professional services, financial services, and healthcare, among many others. ##### What size of B2B company does Mezzanine typically work with? Mezzanine works primarily with mid-market B2B companies, though our client base spans from early-growth firms to enterprise organizations. 20 + Years in business ![mezzanine-2026-avatar-arctic-snow-electric-teal-1](https://mezzaninegrowth.com/hubfs/mezzanine-2026-avatar-arctic-snow-electric-teal-1.webp) 400 + B2B Clients ![mezzanine-2026-avatar-arctic-snow-electric-teal-1](https://mezzaninegrowth.com/hubfs/mezzanine-2026-avatar-arctic-snow-electric-teal-1.webp) 30 + Verticals ![mezzanine-2026-avatar-arctic-snow-electric-teal-1](https://mezzaninegrowth.com/hubfs/mezzanine-2026-avatar-arctic-snow-electric-teal-1.webp) ## Let's talk about your growth goals. [Contact us](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. All rights reserved | [Privacy policy](https://mezzaninegrowth.com/privacy-policy-mezzanine-canada-and-us-marketing-experts) | [Site map](https://mezzaninegrowth.com/site-map-mezzanine-canada-and-us-marketing-experts)