American Appraisal
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Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing.
![american-appraisal american-appraisal](https://mezzaninegrowth.com/hs-fs/hubfs/american-appraisal.png?width=200&height=200&name=american-appraisal.png)
Herb Saunders
National Managing Director
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Goals
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American Appraisal needed to grow sales by promoting its deep expertise in valuing unique tangible and intangible assets.
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The goal was to increase awareness, nurture client relationships and generate leads.
Solution
- We created multiple engaging communication pieces to showcase American Appraisal's expertise, including 8 case studies, 7 infographics, 14 articles, 5 whitepapers and 5 press releases.
- We ran 3 webinar campaigns with an average 70% attendance rate.
- We ran a monthly newsletter email campaign with an average open rate of 33%.
![AmericanAppraisal1-original-1](https://mezzaninegrowth.com/hs-fs/hubfs/AmericanAppraisal1-original-1.jpg?width=855&name=AmericanAppraisal1-original-1.jpg)
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Results
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More than 30 content sets created in one year.
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32% top line revenue increase.
Start building your growth engine today
Book a call to discuss your business and objectives, and we'll identify opportunities to increase your lead generation. If we don't think we can make a significant impact on your sales, we'll suggest other options to help you reach your goals.