Skip to content

American Appraisal

Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing.

Herb Saunders
National Managing Director



  • American Appraisal needed to grow sales by promoting its deep expertise in valuing unique tangible and intangible assets.
  • The goal was to increase awareness, nurture client relationships and generate leads.


  • We created multiple engaging communication pieces to showcase American Appraisal's expertise, including 8 case studies, 7 infographics, 14 articles, 5 whitepapers and 5 press releases.
  • We ran 3 webinar campaigns with an average 70% attendance rate.
  • We ran a monthly newsletter email campaign with an average open rate of 33%.


  • More than 30 content sets created in one year.

  • 32% top line revenue increase.

Start building your growth engine today

Book a call to discuss your business and objectives, and we'll identify opportunities to increase your lead generation. If we don't think we can make a significant impact on your sales, we'll suggest other options to help you reach your goals.