Content and offers Content is an essential, powerful substance that initiates, advances and strengthens relationships between you and your customers. Think of it as relationship fuel. And you will need a lot of great content, messaging and offers to fuel the many touchpoints you want to create with your buyers.
Brand, website and digital presence This component includes your brand, website, social media accounts, online community profiles and other online “places” where you can create and host touchpoints with customers.
Analytics, research and applied insights These pieces ensure that your growth engine investments are made strategically and with the benefit of lessons and insights gathered along the way. They are vital for optimizing the efficiency and effectiveness of your growth engine and demonstrating ROI.
Martech and revtech apps and tools This includes your Customer Relationship Management software (CRM) and all the other martech / revtech apps that enable and capture the details of interactions with customers. Since we have established that a growth engine is really a relationship engine, it follows that your CRM software is the central hub and source of truth for your growth engine efforts.
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