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Bee Vectoring Technology (BVT)

Case study

How better communications attracts investors and raises awareness for a micro-cap company.

Generating buzz for an innovative technology company

Bee Vectoring Technologies (BVT) is doing something no one has done before: harnessing nature's hardest workers to deliver biological and environmentally-friendly crop protection products directly to farmers’ fields.

This publicly-traded company had a strong story to tell the investment community: their unique natural precision agriculture system dramatically helps the agriculture industry become more sustainable. BVT is pursuing a large opportunity in the $240B crop protection and fertilizer market. However, the company’s message was bogged down by hard-to-understand technical descriptions, and they lacked the internal resources to consistently get their story out to the market.

On October 1, 2019, BVT’s stock was trading at $0.21 in the TSX Venture Exchange (TSXV:BEE), despite having just receive a major federal regulatory win with EPA registration. That's when Mezzanine B2B Growth Agents was engaged to help tell BVT’s story, and bring structure and systems to the corporate communications function.


The results are clear

Within six months, the stock price had doubled, and awareness and understanding of BVT's unique offering has grown exponentially.


Investor activity

October 1, 2019 - June 30, 2020
Campaign Start Date: October 3, 2019 close 0.21 / Open 0.23 / Volume 421K
Highest Value: January 14, 2020 close 0.65 / Open 0.63 / Volume 631K

Let's take a look into some of BVT communications initiatives we lead

Build a story that has global impact and value

Updated key messages to tell a clear, compelling story.  



BVT has developed and owns patent-pending bee vectoring technology that is designed to harmlessly utilize bumblebees and honeybees as natural delivery mechanisms for a variety of powdered mixtures comprised of organic compounds that inhibit or control common crop diseases, while at the same time enhancing crop vigor and productivity.


BVT, an agriculture technology company, is a market disruptor with a significant global market opportunity in the $240 billion crop protection and fertilizer market. BVT has pioneered a natural precision agriculture system that replaces chemical pesticides and wasteful plant protection product spray applications by delivering biological pesticide alternatives to crops using commercially grown bees.

Support the story with clear messaging and imagery

Raised the bar on investor webinars and webcasts with a new investor presentation redeveloped with new positioning and messaging, and redesigned to reflect the company’s innovative, modern and sustainable brand.

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Raise awareness and engagement

Amplify the story through multiple channels


Press release strategy


Thought leadership blogging


Investor newsletter


Social media engagement 


Online investor community engagement

Press release strategy

Communicated significant company news on a disciplined, frequent schedule.

in press release announcements
in website users
in website page views

Social media

Ramped up sharing and engagement with increased meaningful content on BVT's social channels.

More than doubled engagement. 

  20% in likes

  23% in followers



Introduced thought leadership blogs, published on the company website and on ag industry websites, to position the company’s potential value and opportunities in the agriculture industry.



Introduced a regular e-newsletter to the investor subscriber base, increasing opt-in subscribers by 114%, giving them a more human and personal view into the company and keeping them up to date on corporate news.


Online investor community

Executed podcasts, articles and advertising through Stockhouse, Canada’s largest online investment community.

Now that you’ve seen how we can help one company amplify its story, contact us to learn what we can do for your business.