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The short answer – yes! Awards are very effective marketing for B2B companies. Why do they work?...
B2B marketing blog
The Mezzanine ‘Win Your Marketing Contest’ is underway and we have narrowed down the list of...
Marketing has come a long way in the last decade. Not only are the tools of marketing evolving...
Tips for a Successful Tradeshow Season
We recently wrote an article on Industrial Marketing in 2010 that discussed key trends and shifts...
The iPad and other tablets are changing how customers are being targeted
For anyone who missed it, here is my inaugural post on PROFIT Guide - all about Marketing ROI. I'm...
On the heels of Report on Business Corporate Knights’ latest Corporate Responsibility rankings of...
In the latest issue of Harvard Business Review, Mikolaj Jan Piskorski looked at how social sharing...
One of the most common mistakes I see in B2B marketing, particularly among small and mid-sized...