Rūta has a strong interest in the growing influence and importance of social media in B2B marketing. She is a creative, innovative and tech-savvy social media marketer, and has worked with clients in a wide range of industries such as crop production, utilities, construction, manufacturing, transportation, telecommunications, finance and insurance, professional, scientific and technical services, arts, entertainment and recreation as well as accommodation and food services. Rūta executes social media marketing strategies for clients with a focus on increasing company visibility and engagement.

Rūta graduated from the University of Toronto with an Honours Bachelor of Arts in English and political science.