Sal has close to 20 years of experience in content strategy, development, and management. In his role as content director, Sal develops and executes content strategies that build and nurture customer relationships to drive growth, generate leads and build your brand.

Over the years, Sal has worked with brands across a range of industries, including technology, education, architecture, design, and healthcare to develop engaging, dynamic content that has generated millions of annual website visits and increased audience engagement. His content experience covers a diverse range of formats including blog posts, guides, webinars, newsletters, email marketing campaigns, podcasts, digital advertising and social media content for YouTube, Linkedin, Twitter, and Instagram.

Sal holds a Bachelor of Arts from McGill University and a Post-Graduate Diploma in Journalism from Concordia University.